Effect of Tourist Attraction and Experiential Value to Revisit Intention

The purpose of this study is to explore the relationships among tourist attraction and experiential value on revisit intention of bicycle rider participants. It used qualitative method, the bicycle rides on Golden Riverside Cycling Path in Tamsui, Taiwan were samples of convenience into the conduct survey research tools to gather data and analysis. Questionnaires were distributed to 320 participants. In total, 300 valid questionnaires were collected with a validation rate of 94%. Data were analyzed through descriptive statistics, Pearson correlation analysis, and regression analysis. The results of this study are outlined as follows: (a) Based on basic data analysis, the cyclist was in the majority by the male who was mainly marital status, in the age of 20 to 29 years old, college in education, mostly was career listed student and most of personal monthly income is no more than 10 thousand. (b) Pearson's correlation analysis revealed the correlations among tourist attraction, experiential value, and revisit intention in bicycle tourist were apparently positive related. (c) Tourism attraction positively influenced experiential value; tourist attraction positively and experiential value positively affected revisit intention.