Research on the Innovative Strategy of Teaching Advertising Design Based on Data Visualization

In terms of properties, advertising includes marketing and communication. Therefore, in addition to wonderful creativity, a good marketing and communication method is essential to a good advertising. At present, most of the advertising design courses in Chinese universities are design-oriented and cut off from marketing, which makes the works only have creative concepts but weak practical application values. Based on data visualization, the purpose of this study is to explore the innovative ideas and methods of teaching advertising design in the new media environment from three aspects of course concept, method and practical effect. Comparing the curriculum of advanced art colleges in the world and combining the characteristics of local art education, the paper also tries to conclude what changes will happen to the role of designers under the influence of digital technology and what the advertising will be in the future.