Exploring the Impact of an Augmented Reality Application for Bespoke Musical Instruments

Bespoke products have gained utmost importance among shoppers in recent years. This paper presents an Augmented Reality (AR) application that can be used to market bespoke musical products such as drums. The AR application allows the users to experience a visual representation of custom-made musical drums through the help of their mobile phones. The AR application enables users to design, modify and review bespoke musical drums without visiting a musical instruments workshop. They could also communicate the alterations in real-time, saving them money and time. The AR functionality allows the users to view their bespoke musical drums in their rooms or studios to visualise how the drums will look once they are designed. The AR application was tested by 25 participants, who used it to create their bespoke solutions. The System Usability Scale (SUS) and Confirmatory Factor Analysis showed that the AR application received positive user feedback and can potentially aid the online personalised shopping experience.