Prioritization of Strategies of Digital Transformation of Supply Chain Employing Bipolar Complex Fuzzy Linguistic Aggregation Operators

Digitalization has addressed all parts of organizations together with supply chain management. Innovations like installed RFID, GPS, and sensors have assisted organizations with changing their current conventional supply chain framework into more spry, adaptable, open, and cooperative computerized models. A lot of organizations want to get the advantages of digitalization, particularly in the supply chain But here, the biggest problem, that the organizations are facing is the ambiguities, i.e. how to select and evaluate the best strategy for the supply chain digital transformation (SCDT), on which criteria or attribute they can assess the strategies of SCDT, etc. Multi-attribute decision-making (MADM) procedure is the finest technique to evaluate and find out the finest strategy of the SCDT. To handle these ambiguities and for making the MADM technique, this study first establishes the concept of bipolar complex fuzzy linguistic sets (BCFLSs) and its essential properties. Furthermore, we scrutinize average and geometric AOs for BCFLS such as bipolar complex fuzzy linguistic weighted averaging (BCFLWA) and bipolar complex fuzzy linguistic weighted geometric (BCFLWG) operators along with their idempotency, boundedness, and monotonicity properties. After that, to exhibit the usefulness of our established notion and AOs in real life and the selection and evaluation of the strategy of digital transformation of the supply chain, we interpret a DM technique and explore a numerical example. To exhibit the supremacy of the defined BCFLS and defined AOs we compare them with certain prevailing conceptions.