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2009 Eighth International Conference on Mobile Business

27-28 June 2009

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Displaying Results 1 - 25 of 74
  • [Front cover]

    Publication Year: 2009, Page(s): C1
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  • [Title page i]

    Publication Year: 2009, Page(s): i
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  • [Title page iii]

    Publication Year: 2009, Page(s): iii
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  • [Copyright notice]

    Publication Year: 2009, Page(s): iv
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  • Table of contents

    Publication Year: 2009, Page(s):v - ix
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  • Preface

    Publication Year: 2009, Page(s): x
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  • Organizing Committee

    Publication Year: 2009, Page(s): xi
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  • list-reviewer

    Publication Year: 2009, Page(s):xii - xiii
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  • The Effect of Online-to-Mobile Trust Transfer and Previous Satisfaction on the Foundation of Mobile Banking Initial Trust

    Publication Year: 2009, Page(s):1 - 6
    Cited by:  Papers (1)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (298 KB) | HTML iconHTML

    The objective of this research is to reveal the mechanisms associated with the initial formation of peoplepsilas trust in mobile banking and intention to use the service. And this research fills a research gap by focusing on online to mobile trust transfer process and the effects of previous satisfaction, which has received almost no attention. For this, we attempt to understand the effect of thre... View full abstract»

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  • Mobile Task Characteristics and the Needs for Mobile Work Support: A Comparison between Mobile Knowledge Workers and Field Workers

    Publication Year: 2009, Page(s):7 - 11
    Cited by:  Papers (6)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (214 KB) | HTML iconHTML

    The rapid growth of wireless communication and portable devices in recent years has created a great potential of providing mobile work support for mobile workers. However not all mobile tasks require or can benefit from the use of mobile work support. In order to identify appropriate mobile technologies for various kinds of mobile work supports, we need to fully understand the nature of mobile wor... View full abstract»

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  • Understanding the Adoption of Mobile Data Services: Differences among Mobile Portal and Mobile Internet Users

    Publication Year: 2009, Page(s):12 - 17
    Cited by:  Papers (1)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (260 KB) | HTML iconHTML

    This study attempts to investigate the potential differences among individual adoption patterns between m-portal and m-Internet services usage. A theoretical model that reflects a set of unique predominant factors of IS usage was developed. The model was empirically tested using data collected on mobile data services adoption. The results indicate that there are differences among the adoption beha... View full abstract»

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  • A Strategic Analysis Reference Model for Mobile Middleware Technology Providers

    Publication Year: 2009, Page(s):18 - 23
    Cited by:  Papers (3)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (312 KB) | HTML iconHTML

    The present research develops a reference model to support the strategic analysis of mobile middleware technology providers, shedding light on the business models currently employed, as well as assessing the potential overlapping of positioning between such actor typology and other incumbent players. The framework is built up through a research methodology integrating multiple case studies and a s... View full abstract»

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  • Smart Phones and Their Substitutes: Task-Medium Fit and Business Models

    Publication Year: 2009, Page(s):24 - 29
    Cited by:  Papers (1)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (147 KB) | HTML iconHTML

    Drawing on data from a longitudinal field study, this paper investigates the influence of existing, better and stand-alone technology substitutes on the use of smart phones. By applying prospect theory, media richness theory, and business model literature, the purpose of this paper is to improve our understanding of the role of substitutes, device content fit issues, and implications for business ... View full abstract»

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  • Competition in the Swedish Cellular Industry: Nobody Cares about Older People

    Publication Year: 2009, Page(s):30 - 34
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (334 KB) | HTML iconHTML

    As the competition becomes intense, cellular operators are asked to be as creative as possible in dealing with their existing market. The penetration rate in the Swedish cellular market is too high to create a possibility for further market expansion as a tool to gain additional profit. Thus, instead of enlarging the market, keeping the existing market is preferred unless new services can be gener... View full abstract»

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  • Value Networks: Scenarios on the Mobile Content Market Configurations

    Publication Year: 2009, Page(s):35 - 40
    Cited by:  Papers (6)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (384 KB) | HTML iconHTML

    The market for mobile digital contents is undergoing a process of value system reconfiguration, giving rise to the need of developing original models capable of describing its structure and disclosing the drivers of value creation. The purpose of this paper is to apply value networks and strategic networks theories to mobile content market. At first, a model entangling the marketpsilas key value a... View full abstract»

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  • Congestion Taxes and Mobile Technology - The Stockholm Case

    Publication Year: 2009, Page(s):41 - 45
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (436 KB) | HTML iconHTML

    Most large cities have severe congestion and environment problems. Many cities could benefit from implementation of congestion tax systems. The City of Stockholm has done this based on large-scale trial enabled by mobile technology. This paper analyzes how mobile technology and mobile business can have major societal impact and create value. The paper is a case study that analyzes the Stockholm co... View full abstract»

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  • A Comparative Study on the Assessment of Personal Credit in Uncertain Environments

    Publication Year: 2009, Page(s):46 - 51
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (399 KB) | HTML iconHTML

    In this paper, we evaluated and contrasted several classifiers for credit scoring in the mobile environment. Taking into account the features of mobile environment, the classification performance is assessed by the precision and the area under Roc curve. Naive Credal Classifier is also introduced to deal with incomplete credit datasets in the mobile environment. View full abstract»

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  • An Extended TAM for Analyzing Adoption Behavior of Mobile Commerce

    Publication Year: 2009, Page(s):52 - 56
    Cited by:  Papers (4)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (247 KB) | HTML iconHTML

    This study based on the technology acceptance model (TAM) and theory of planned behaviour (TPB) presents an extended TAM that integrates trust related construct (dasiaperceived credibilitypsila) and two resource-related constructs (dasiaperceived self-efficacypsila and dasiaperceived costpsila) into the TAM to analyzing adoption behavior of mobile commerce (MC). The proposed model was empirically ... View full abstract»

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  • Future Scenarios for Local Area Access: Industry Structure and Access Fragmentation

    Publication Year: 2009, Page(s):57 - 63
    Cited by:  Papers (8)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (548 KB) | HTML iconHTML

    Indoor deployments of wireless access points will likely be required to fulfill the future traffic capacity requirements. Considerable uncertainty exists, however, about the technologies utilized to provide local area access, as well as the roles of different actors in the value network providing mobile services. We apply Schoemakerpsilas scenario planning method to identify and analyze the key un... View full abstract»

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  • Dynamic Impact Factors of Customer Lifetime Value: An Empirical Study of M-Zone

    Publication Year: 2009, Page(s):64 - 69
    Cited by:  Papers (2)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (173 KB) | HTML iconHTML

    With the development of mobile business, Mobile users become the core customers to mobile telecom operators. M-zone is the most potential customers to China Mobile, the biggest mobile operator in China. And the foremost task for China Mobile is how to improve and maintain M-zone CLV (Customer lifetime value). This paper aims to find which dynamic impact factors have significant affect to M-zone CL... View full abstract»

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  • A Stage Model for Evaluation of New Mobile Business Services

    Publication Year: 2009, Page(s):70 - 75
    Cited by:  Papers (2)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (259 KB) | HTML iconHTML

    The objective of this study was to develop a stage model for identifying and measuring the values and benefits of a mobile business service. The model should be suitable to be used in situations where the mobile business service is in the planning phase and no exact measurements of the impacts can be made. The goal is to give more accurate information to the decision maker about the values and ben... View full abstract»

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  • Sub-culture-driven Mobile Internet Business Models

    Publication Year: 2009, Page(s):76 - 81
    Cited by:  Papers (1)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (138 KB) | HTML iconHTML

    The mobile Internet is moving fast-forward into the mobile broadband era. This change is having a definite impact on mobile data service business models. The author presents several observations of the emerging mobile data services in Japan. The mobile business models are two key factors: transaction-oriented or community-oriented. The author highlights the service growth in community services wit... View full abstract»

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  • Analyzing Mobile Business Model: Case of M-Zone in China

    Publication Year: 2009, Page(s):82 - 86
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (147 KB) | HTML iconHTML

    In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology i... View full abstract»

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  • Analyzing and Categorization of the Business Model of Virtual Operators

    Publication Year: 2009, Page(s):87 - 92
    Cited by:  Papers (6)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (190 KB) | HTML iconHTML

    Outsourcing strategies of mobile network operators (MNOs) have lead to the emergence of innovative business models, such as virtual operators. In this paper, we use literature review and multi case study analysis in order to analyze different elements of virtual operators and to identify standard types. The outcome is a categorization of virtual operators, which allows the standardization and stru... View full abstract»

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  • A Study of the Factors Affecting the Adoption of Mobile Instant Messaging in China

    Publication Year: 2009, Page(s):93 - 98
    Cited by:  Papers (2)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (265 KB) | HTML iconHTML

    Mobile instant messaging (MIM) has become one of the most popular communication applications for many users in China. Previous studies mainly focus on instant messaging (IM) usage for the Internet users, and do not investigate MIM usage for the mobile phone users. This study proposes a model to analyze the attitudinal, social and perceived behavior control factors that are associated with the adop... View full abstract»

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