Analyzing Mobile Business Model: Case of M-Zone in China

In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology innovation and the characteristics of political and market environment that restrict the success of M-Zone.