Managing technology-based projects in multinational environments

This paper examines the managerial issues involved in executing technology-based projects that span international borders. The results of a bilateral comparative field study, conducted in Brazil and the United States, show that in spite of considerable social and cultural differences between two international operating environments, successful integration of multinational projects may not require fundamentally different management approaches. This, however, does require strong senior management support and efforts in developing effective organizational linkages and alliances. Managers must need to have focus on cross-boundary relationships and fine-tune their people skills to deal effectively with complex forms of negotiations, delegations, and commitments in systems which are often weak on formal command and control.