Provisioning of rich media experiences for hybrid mobile broadcast services

Rich media and convergence are two terms that represent the recent trends in the mobile broadcast services domain. In particular, rich media enables a wide variety of interactive, information-rich services. The existing standards for mobile broadcast services, however, have focused primarily on service delivery and consumption, and, therefore, significant efforts are required to integrate rich media capability, which relates to service presentation, into mobile broadcast services. In this paper, we present a solution for mobile handsets in support of rich media enabled broadcast services as well as hybrid services delivered over converged networks.