From Virtual Signified to Virtual Reality: Animation in China Children-Oriented Sports TV Program for Beijing Olympic Games

This article analyses the general advantages of animation in China Children-oriented Sports TV Program, through cases studies of two TV programs including Olympic ABC and Fuwa Journey in Olympic. The conclusion is that Virtual Reality Technology makes the meaning of animation go beyond virtual signified in Pragmatics, combining education, social psychology, instruction with happiness in sports TV program, attracting the children audience by 3D animation and virtual story-telling.