The strategies personalization's in E-business on the base of the technologies of the alive decisions

The article is dedicated to an actual e-business problem in accordance with need of the reinforcement during personalization in a virtual system of information relations. At present personalization relations have, in greater measure, a formal nature. This is conditioned by mechanical carrying in a system of the virtual relations of the rules of the usual document processing, applicable in business. As a result of absences personal contacts appear in the elements of the estranging and uncertainties, barriers and restrictions. From decision leaves the soul, emotions, actuating stimuli. This article lists the main problems that happen, disturbing development personalization of relations. Acceptances are considered on part of the problems to account for the use of innovation technologies of the active decisions. This technology is designed in State University of Management and Moscow Humanitarian University to Russia. In this article it is graphically shown that all relations are realized by way of different decisions. These decisions can be of four types: technical, biological, management and political. Each type of decision is defined by object and nature of the influence. Concrete acceptance is brought by shaping the system personalization of relations in e-business on the basis of a humanitarian approach.