Big Data in Business and Ethical Challenges

Organizations have been adopting Big Data for various purposes and its presence becomes more significant than ever in any public or private sector. However, this adoption comes with its own challenges. Organizations may face or deal with ethical challenges on how they get and utilized data. Because data appears to be easily accessible, ethical compliance in the use of social media data cannot be overlooked. The goal of this research is to see how the phenomena of big data might make ethical decisions more difficult for organizations. This research was built on recent literature reviews, and the discussion intended to examine the extent Big Data application intercepts business ethics, especially on collecting customer data. Hence, Organizations must have transparent policies on big data applications and good practices to promote an ethical culture.