Customer Satisfaction Evaluation of Food Delivery Platforms-Taking Meituan as an Example

This article takes Meituan as the research object, applies the ECSI structure model, establishes a Meituan takeaway satisfaction evaluation model based on three first-level indicators of perceived hardware quality, perceived software quality, and perceived service quality, and uses SPSS software to obtain The data is subjected to descriptive analysis, reliability testing, and satisfaction analysis. It can help take-out platforms and businesses to correctly understand and understand the service level and existing shortcomings of catering take-out companies, so as to provide the necessary basis for formulating relevant countermeasures to improve customer satisfaction.