Digital Generators and Consumers Buying Behavior

The recent energy crises in Pakistan lead domestic user to buy their own set of generators. Domestic generators help consumers to tackle both scheduled and unplanned power outages. Energy crises open market for 1KVA-6KVA generator. The digital generators have ability to run at variable speed that makes them more efficient and hence produce less noise. But still conventional generators are foremost choice of buyers in Pakistan. Consumer's buying etiquettes have been conditioning by advertisements. Advertisements are functional for putting up apprehension, educating customers about new technology e.g; digital generators and perceiving customers of trade stores. One of the greatest operations of advertisements is to make customers alert of retail stores where both the elements upshot consumer's buying behavior. This framework is a result of 120 consumers from Faisalabad who use digital generators. Regression analysis was drawn in to identify the relation between the variables, i.e. advertisement, consumer knowledge, consumer perception and consumer buying behavior. Conclusions provide an advanced method for the managers that help them out in designing a relevant strategy for marketing retail stores. The studies show that consumers do not generate strong perceptions, but it considers advertisements as a strong tool for enhancing awareness among them. This research is going to assist the higher management of heavy electrical industries in initiating steps where customers get attracted toward their manufactured products.