Application of Fractal Theory in Packaging Graphic Design

In this paper, the fractal theory is applied to the packaging design system to simulate the typical fractal graphics on the computer. The purpose is to perform the packaging design, the propaganda of packaging goods and the anti-counterfeiting of packaging logo with the help of the characteristics of fractal graphics. In packaging design, it is often necessary to design more arbitrary graphics based on the consideration of anti-counterfeiting, and sometimes more abstract and realistic three-dimensional graphics are needed to meet the aesthetic needs of consumers. The software with functions focused on graphics and image processing and structure design can not complete this task well. In this paper, IFS algorithm in fractal generation algorithm is studied based on the characteristics of packaging and decoration graphics, and the IFS parameters are changed to generate new graphics by using Visual C++, to realize the practical application of IFS algorithm using fractal theory.