The Impact of ICT on Tourism Business Model: Take Ctrip Group Marketing as an Example

This article mainly analyzes the Information and Communication Technology (ICT) project and the project construction content on the basis of analyzing its characteristics, tourist industry is a highly complex property, ICT and Internet Plus era have an important impact on the potential and competitiveness of tourism industry, These promote the development of Chinese tourism enterprises in the orientation of collectivization, networking, specialization and branding. Finally, take Ctrip group marketing as an example, to prove that tourism industry is highly information-intensive industry.