A Interpretation of On-Line Special Coverage in Female Channel with Gender Perspective

This paper starts from the perspective of gender, discussing the gender theory, and its application in female and Internet media research. Based on the quantitative and qualitative analysis of the content of three women's channels? "People's Daily Online", "Netease" and "Sina.com", this paper discusses the discourse logic and profound connotation behind the appearance of the thematic content, analyzes the reasons for the lack of gender awareness in female channels and puts forward corresponding Suggestions.