C2C E-Commerce Credit Comprehensive Evaluation Model for Multi-Factors

This paper analyzes the problems of the main credit evaluation model, and establishes an improved comprehensive evaluation model for C2C e-commerce credit. The improved model is based on the main indicators of the current credit evaluation: product quality, logistics, and service attitude, and comprehensive considerates the impact weights of various indicators. At the same time, we calculate the user's credit with the counterparty creditworthiness number of transactions and transaction amount . For new users, we place the user's level of social credit in place of its initial credit status, and then determine the user's credit rating assessment. This model used to solve the major problems which emerges in current C2C site evaluation model.