IBM Journal of Research and Development

Issue 5/6 • Sept.-Nov. 2014

Smarter Commerce
The convergence of mobile, social, analytics, and cloud computing is transforming the relationship between buyers and sellers. The consumer is becoming involved in phases of the design and delivery of products and services, and companies are changing the ways in which they manage customer engagement, marketing, sales, pricing, supply chains, and the development and deployment of offerings. The ability to collect and analyze vast amounts of contextually integrated data in a real-time manner, throughout the commerce cycle, is enabling merchants to improve operational efficiencies and deliver personalized customer experiences. This special issue of the IBM Journal of Research and Development emphasizes new technologies, techniques, algorithms, and infrastructures that will make commerce even smarter. Two nontopical papers are included at the end of this issue. The first concerns application of data models to Big Data architectures, and the second describes an approach for classifying computing workloads

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Rachel D'Annucci Henriquez
IBM T. J. Watson Research Center