By Topic

IEEE Pulse

Issue 3 • May 2012

Filter Results

Displaying Results 1 - 25 of 30
  • [Front cover]

    Publication Year: 2012, Page(s): C1
    Request permission for commercial reuse | PDF file iconPDF (1174 KB)
    Freely Available from IEEE
  • Table of contents

    Publication Year: 2012, Page(s): 1
    Request permission for commercial reuse | PDF file iconPDF (395 KB)
    Freely Available from IEEE
  • [Staff listing]

    Publication Year: 2012, Page(s): 2
    Request permission for commercial reuse | PDF file iconPDF (55 KB)
    Freely Available from IEEE
  • Thinking Globally [From the Editor]

    Publication Year: 2012, Page(s):3 - 4
    Request permission for commercial reuse | PDF file iconPDF (112 KB) | HTML iconHTML
    Freely Available from IEEE
  • Membership, Publication, and Conference Activities of EMBS [President's Message]

    Publication Year: 2012, Page(s): 5
    Request permission for commercial reuse | PDF file iconPDF (48 KB)
    Freely Available from IEEE
  • Preparing for Conferences-Basic Presentation Skills [GOLD]

    Publication Year: 2012, Page(s):6 - 12
    Request permission for commercial reuse | PDF file iconPDF (112 KB) | HTML iconHTML
    Freely Available from IEEE
  • Battle Hardened [Perspectives on Graduate Life]

    Publication Year: 2012, Page(s):8 - 10
    Request permission for commercial reuse | PDF file iconPDF (70 KB) | HTML iconHTML
    Freely Available from IEEE
  • Call for Nominations: IEEE Medal for Innovations in Healthcare

    Publication Year: 2012, Page(s): 9
    Request permission for commercial reuse | PDF file iconPDF (134 KB)
    Freely Available from IEEE
  • Transitioning to Physician Scientist [Perspectives on Graduate Life]

    Publication Year: 2012, Page(s):10 - 12
    Request permission for commercial reuse | PDF file iconPDF (66 KB) | HTML iconHTML
    Freely Available from IEEE
  • IEEE Biomedical Engineering Award

    Publication Year: 2012, Page(s): 11
    Request permission for commercial reuse | PDF file iconPDF (210 KB)
    Freely Available from IEEE
  • Joint Special Issue with IEEE Transactions on Information Technology in Biomedicine and the IEEE Transactions on Terahertz Science and Technology

    Publication Year: 2012, Page(s): 13
    Request permission for commercial reuse | PDF file iconPDF (163 KB)
    Freely Available from IEEE
  • From Artificial Kidneys to Artificial Hearts and Beyond: New Developments Offer Great Hope

    Publication Year: 2012, Page(s):14 - 20
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (1472 KB) | HTML iconHTML

    Artificial organs have already become an important part of medical care, and with the advent of new devices, materials, and approaches, either in development or already on the market, they will become even more commonplace in the future. View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Consumer Nueroscience: A New Area of Study for Biomedical Engineers

    Publication Year: 2012, Page(s):21 - 23
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (703 KB) | HTML iconHTML

    In scientific literature, the most accepted definition of consumer neuroscience or neuromarketing is that it is a field of study concerning the application of neuroscience methods to analyze and understand human behavior related to markets and marketing exchanges. First, it might seem strange that marketers would be interested in using neuroscience to understand consumer's preferences. Yet in prac... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Measuring Emotion in Advertising Research: Prefrontal Brain Activity

    Publication Year: 2012, Page(s):24 - 27
    Cited by:  Papers (4)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (1004 KB) | HTML iconHTML

    With the current interest in the role of emotion in advertising and advertising research, there has been an increasing interest in the use of various brain activity measures to access nonverbal emotional responses. One such approach relies on measuring the difference between left and right hemisphere prefrontal cortical activity to assess like and dislike. This approach is based on electroencephal... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • A Small Frog That Makes a Big Difference: Brain Wave Testing of TV Advertisements

    Publication Year: 2012, Page(s):28 - 33
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (1443 KB) | HTML iconHTML

    It is important for the marketing industry to better understand the role of the unconscious and emotions in advertising communication and shopping behavior. Yet, traditional consumer research is not enough for such a purpose. Conventional paper-and-pencil or verbal declarations favor conscious pragmatism and functionality as the principles underlying consumer decisions and motives. These approache... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Recording Brain Waves at the Supermarket: What Can We Learn from a Shopper's Brain?

    Publication Year: 2012, Page(s):34 - 37
    Cited by:  Papers (3)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (2136 KB) | HTML iconHTML

    Communication and marketing campaigns have traditionally been divided into two lines: above the line (ATL) and below the line (BTL). ATL campaigns refer to communications such as TV, print, and outdoor displays that are intended to reach large audiences. The effects of ATL are inherently difficult to measure; we do not see the direct consequences of viewing an advertisement (i.e., a talking baby g... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Predicting Consumer Behavior: Using Novel Mind-Reading Approaches

    Publication Year: 2012, Page(s):38 - 41
    Cited by:  Papers (9)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (2107 KB) | HTML iconHTML

    Advances in machine learning as applied to functional magnetic resonance imaging (fMRI) data offer the possibility of pretesting and classifying marketing communications using unbiased pattern recognition algorithms. By using these algorithms to analyze brain responses to brands, products, or existing marketing communications that either failed or succeeded in the marketplace and identifying the p... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Understanding the Impact of TV Commercials: Electrical Neuroimaging

    Publication Year: 2012, Page(s):42 - 47
    Cited by:  Papers (8)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (1950 KB) | HTML iconHTML

    In this paper, the applications of electrical neuroimaging, a discipline that uses electroencephalography (EEG) and intensive signal processing for the evaluation of marketing stimuli was illustrated. View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Measuring the Efficacy of Advertising Communication with Neuroscience Methods: An Experiment Performed by Telecom Italia

    Publication Year: 2012, Page(s):48 - 52
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (2424 KB) | HTML iconHTML

    Recently, there has been a concentrated effort by companies to better understand the needs and desires of their consumers. Such efforts usually employ different and sophisticated analysis techniques for monitoring the consumers preferences and how such consumers perceive the advertising communication campaign from a specific company. View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • IEEE EMBS Special Topic Conference on Point-of-Care Healthcare Technologies

    Publication Year: 2012, Page(s): 53
    Request permission for commercial reuse | PDF file iconPDF (785 KB)
    Freely Available from IEEE
  • Active Learning in Capstone Design Courses [Senior Design]

    Publication Year: 2012, Page(s):54 - 57
    Cited by:  Papers (1)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (153 KB) | HTML iconHTML

    There is a growing trend to encourage students to take a more active role in their own education. Many schools are moving away from the sage on the stage to the guide on the side model where the instructor is a facilitator of learning. In this model, the emphasis is more on learning and less on teaching, and it requires instructors to incorporate more active and student-centered learning methods i... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Math Aversion [State of the Art]

    Publication Year: 2012, Page(s):56 - 57
    Cited by:  Papers (1)
    Request permission for commercial reuse | PDF file iconPDF (70 KB) | HTML iconHTML
    Freely Available from IEEE
  • Amyloid Detection Using a Peltier-Based Device [Retrospectroscope]

    Publication Year: 2012, Page(s):58 - 65
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (532 KB) | HTML iconHTML

    In this paper, the development of a highly efficient and accurate Peltier-based system to improve FTIR measurements was presented. View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Intelligent Biomedical Electronics and System for Better Life and Better Enviroment (BIOCAS)

    Publication Year: 2012, Page(s): 61
    Request permission for commercial reuse | PDF file iconPDF (383 KB)
    Freely Available from IEEE
  • IEEE EMBS Micro-and Nanoengineering in Medicine Conference

    Publication Year: 2012, Page(s): 63
    Request permission for commercial reuse | PDF file iconPDF (935 KB)
    Freely Available from IEEE

Aims & Scope

Both general and technical articles on current technologies and methods used in biomedical and clinical engineering; societal implications of medical technologies; current news items; book reviews; patent descriptions; and correspondence. Special interest departments, students, law, clinical engineering, ethics, new products, society news, historical features and government. 

Full Aims & Scope

Meet Our Editors

Editor-in-Chief

Colin J.H. Brenan
HiFiBiO BV
Marblehead, Massachusetts,
United States
E-mail: colin.j.brenan@ieee.org