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IEEE Spectrum

Issue 6 • Date June 2011

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Displaying Results 1 - 25 of 29
  • IEEE Spectrum - Front cover

    Publication Year: 2011, Page(s): c1
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  • Table of contents

    Publication Year: 2011, Page(s):1 - 2
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  • Taking a taste of Google [Back Story]

    Publication Year: 2011, Page(s): 4
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  • Contributors

    Publication Year: 2011, Page(s): 6
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  • Facebook and Google put my grandmother on the map [Spectral Lines]

    Publication Year: 2011, Page(s): 8
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  • What young engineers want out of the revolutions

    Publication Year: 2011, Page(s):11 - 12
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  • Transistors go 3-D

    Publication Year: 2011, Page(s): 12
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  • 12 space shuttle missions that weren't

    Publication Year: 2011, Page(s): 13
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  • A new kind of cool

    Publication Year: 2011, Page(s): 16
    Cited by:  Papers (1)
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  • Virtual-reality scent system fools flavor sense

    Publication Year: 2011, Page(s): 18
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  • Silicon is key to quest for $5 led lightbulb

    Publication Year: 2011, Page(s): 20
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  • Send a tweet to your office door [Hands On]

    Publication Year: 2011, Page(s):22 - 23
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  • Can Mario make the leap? [Tools & Toys]

    Publication Year: 2011, Page(s):24 - 26
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  • New networks need new insults

    Publication Year: 2011, Page(s): 28
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  • The social era of the web starts now

    Publication Year: 2011, Page(s):30 - 33
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (3007 KB) | HTML iconHTML

    In the beginning was the personal computer. Not long after, people started connecting them together on networks, culminating in the World Wide Web and the Web browser, which launched the first great era of the Web. Then came the search engine, which launched the second great era of the Web, the era of Google. Now comes the third: the era of social networks. Facebook has jumped out to a commanding ... View full abstract»

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  • The revolution will not be monetized

    Publication Year: 2011, Page(s):34 - 39
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    Stratospheric valuations for social media titans assume vast advertising revenue that will never arrive. The paper is about the jockeying for position and revenue among the big players in social media: Facebook, Twitter, and Google's YouTube. And the analysis isn't bad for history. View full abstract»

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  • 5 technologies that will shape the web

    Publication Year: 2011, Page(s):40 - 45
    Cited by:  Papers (4)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (2035 KB) | HTML iconHTML

    It was 1997-eons ago, in internet years¿and the Web was only beginning to take off. People used dial-up modems to get online, and Netscape Navigator was the browser of choice. Google was still a research project of two Stanford students, and Facebook-well, Mark Zuckerberg was a 13-year-old having his Star Wars-themed bar mitzvah. Flash forward to 2011. The Web has since reinvented itself ti... View full abstract»

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  • Privacy, publicness, and the web: A manifesto

    Publication Year: 2011, Page(s): 46
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (264 KB) | HTML iconHTML

    The internet is the greatest agent of change since at least Gutenberg. Its leaders, Google and Facebook, are transforming business, society, our relationships, and even our worldview in so many ways. They're also transforming our notions of privacy and publicness. Will this new world be a better one? Facebook and Google-and I-believe a public society is a better society. "On balance, making the wo... View full abstract»

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  • Welcome to the surveillance society

    Publication Year: 2011, Page(s):48 - 51
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (3748 KB) | HTML iconHTML

    Privacy is no longer a "social norm," facebook CEO Mark Zuckerberg said last year. At first glance, it seems that Zuckerberg is right. More than half a billion people use his site to share all sorts of intimate details of their lives with others loosely defined as "friends." In your own life, you've likely noticed that people are broadcasting details that they used to reserve for small circles of ... View full abstract»

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  • Me, myself, or I

    Publication Year: 2011, Page(s):52 - 84
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    This paper discussed about a young doctor who took control of her online identity. Smitha Ballyamanda, a 23-year old medical student , deactivated her Facebook account after her stalker created false accounts and hacked her Hotmail and Facebook accounts that began sending bizarre e-mails. Countless such privacy-related minidramas have already played out behind the scenes of the world's largest soc... View full abstract»

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  • Betting the farm on games

    Publication Year: 2011, Page(s):70 - 88
    Cited by:  Papers (2)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (6967 KB) | HTML iconHTML

    This article discusses about FarmVille, the Facebook game which has led a social-game ascendance that will sway the Facebook-Google struggle and threaten the digital gaming industry. Such are the bucolic pleasures of FarmVille, that led the way in a games revolution that transformed how hundreds of millions of people are entertained online. View full abstract»

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  • The anti-Facebook

    Publication Year: 2011, Page(s):54 - 82
    Cited by:  Papers (4)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (3387 KB) | HTML iconHTML

    The Diaspora guys, four college kids turned chief engineers of the most-talked-about social networking start-up this year, get a lot of friend requests. They imagine that during the next decade, the Web will evolve from a sea of social networking islands into what many developers are calling the federated social Web one that lets you choose your networking provider, just as you now choose your e-m... View full abstract»

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  • Food fight

    Publication Year: 2011, Page(s):60 - 61
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (3444 KB) | HTML iconHTML

    Yes, there is such a thing as a free lunch-and breakfast and dinner, if you work at Google or??Facebook. And the food is pretty remarkable, too. Both Google and Facebook go way beyond simple sustenance with menu items like venison, boar, and wheatgrass shots. These workplace cafeterias have better food than most cruise ships. Google food is synonymous with its former chef Charlie Ayers. He once co... View full abstract»

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  • Under the hood at Google and Facebook

    Publication Year: 2011, Page(s):63 - 67
    Cited by:  Papers (2)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (6557 KB) | HTML iconHTML

    It goes without saying that Google's technical infrastructure has improved since those slap dash early days. But Google is loath to reveal much about its back-end operations. In interviews with IEEE Spectrum, the company's engineers would often preface their purposely vague answers with, "We don't want to talk about specifics" or "We can't talk about it a lot." Google has even attempted to keep se... View full abstract»

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  • Campus life

    Publication Year: 2011, Page(s):68 - 69
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (3061 KB) | HTML iconHTML

    Facebook traces its roots to Harvard, but the social networking company's culture skews more toward public high school-a good one, to be sure, in an area with good demographics that's also slightly frayed at the edges. Google, on its sprawling suburban campus, is the smug private school in a world of its own. Both companies provide lavish perks, including free food at all hours, but there are clea... View full abstract»

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IEEE Spectrum Magazine, the flagship publication of the IEEE, explores the development, applications and implications of new technologies.

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Editor-in-Chief
Susan Hassler
IEEE Spectrum Magazine