By Topic

Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on

Date 20-21 Oct. 2012

Filter Results

Displaying Results 1 - 25 of 100
  • [Back cover]

    Publication Year: 2012, Page(s): C4
    Request permission for commercial reuse | PDF file iconPDF (1651 KB)
    Freely Available from IEEE
  • [Title page i]

    Publication Year: 2012, Page(s): i
    Request permission for commercial reuse | PDF file iconPDF (97 KB)
    Freely Available from IEEE
  • [Title page iii]

    Publication Year: 2012, Page(s): iii
    Request permission for commercial reuse | PDF file iconPDF (175 KB)
    Freely Available from IEEE
  • [Copyright notice]

    Publication Year: 2012, Page(s): iv
    Request permission for commercial reuse | PDF file iconPDF (128 KB)
    Freely Available from IEEE
  • Table of contents

    Publication Year: 2012, Page(s):v - xi
    Request permission for commercial reuse | PDF file iconPDF (161 KB)
    Freely Available from IEEE
  • Message from the General Chairs

    Publication Year: 2012, Page(s): xii
    Request permission for commercial reuse | PDF file iconPDF (110 KB) | HTML iconHTML
    Freely Available from IEEE
  • Message from Program Chair(s)

    Publication Year: 2012, Page(s): xiii
    Request permission for commercial reuse | PDF file iconPDF (106 KB) | HTML iconHTML
    Freely Available from IEEE
  • Committees

    Publication Year: 2012, Page(s): xiv
    Request permission for commercial reuse | PDF file iconPDF (110 KB)
    Freely Available from IEEE
  • Program Committee

    Publication Year: 2012, Page(s): xv
    Request permission for commercial reuse | PDF file iconPDF (96 KB)
    Freely Available from IEEE
  • Research on E-commerce Applied Talent Training in Higher Vocational Colleges

    Publication Year: 2012, Page(s):3 - 6
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (158 KB) | HTML iconHTML

    With the rapid development of Electronic Commerce, the society requires an increasing number of Electronic Commerce talents. The main task of higher vocational education is to provide for the society all sorts of talents with high application skills as soon as possible and serve the development of social economy. This paper analyzes the status of e-commerce professional training in higher vocation... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Electronic Commerce Applications Based on Virtual Reality Technology

    Publication Year: 2012, Page(s):7 - 9
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (265 KB) | HTML iconHTML

    Many Internet users browse the e-commerce web pages but buy nothing. One of the important factors is that Internet users lost the shopping desire when they are facing the old e-commerce trading platform which consists of the list of good catalogue. So lots of people still like to go to the traditional shopping center. The most important characteristic of e-commerce is that people can buy all kinds... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Realization of Individualized Recommendation System on Books Sale

    Publication Year: 2012, Page(s):10 - 13
    Cited by:  Papers (1)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (140 KB) | HTML iconHTML

    In order to recommend potential books of interest to customers efficiently, this article applies the association rules in data mining to e-commerce business systems of book sales, designs an individualized recommendation system of book sales, and introduces the flow of the recommendation system and the specific realization procedures of data input, data preprocessing, association rules existence a... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • An Optimized SVM Model for Detection of Fraudulent Online Credit Card Transactions

    Publication Year: 2012, Page(s):14 - 17
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (147 KB) | HTML iconHTML

    In order to identify the credit card fraudulent transactions, in this paper we propose an optimized SVM model for detection of fraudulent online credit card model. The model use non-liner SVM and RBF for the sparse transaction data, and use grid algorithm to determine the optional combination of parameters. There dose not exist local minima problem, the curse of dimensionality, small sample size p... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Comparative Analysis of E-commerce Professional Employee Needs and University Curriculum Setting

    Publication Year: 2012, Page(s):18 - 21
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (245 KB) | HTML iconHTML

    With the rapid development of e-commerce industry, the employment demands is growing strongly. In contrast with this, the difficult employment situation of e-commerce graduates has become increasingly prominent. The paper conducts an analysis, by applying web techniques, to reveal that the current universities' e-commerce curriculum exist some deviation with the recruitment needs. Then, we put for... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Research on Recommendation Model of Technology Literature Based on User Preference

    Publication Year: 2012, Page(s):22 - 25
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (152 KB) | HTML iconHTML

    How to describe the features of users 'literature searching behavior has much more influences upon the efficiency of literature recommendation. Based on analyzing three key literature searching behavior, we assign several weight for those behavior so as to evaluate users' preferences. And then propose a user preference based recommendation model. Through simulation experiment, it is proved that ou... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Domestic E-commerce Research Topics Evolution Analysis

    Publication Year: 2012, Page(s):26 - 29
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (160 KB) | HTML iconHTML

    The paper conducts a domestic E-Commerce research topics evolution statistical analysis based on 139 E-Commerce related literature published in 12 different core journals during 2006 to 2010 and explores the evolution process of E-Commerce research topics through perspectives of year distribution, author distribution, source journals distribution, keywords distribution and research topics distribu... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Can Average Score of Online Reviews Reveal Product's Real Quality?

    Publication Year: 2012, Page(s):30 - 33
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (213 KB) | HTML iconHTML

    As the new platform in e-commerce, online reviews change the purchase means of Internet consumers. Therefore, it is important to analyze the influence of online reviews on consumer purchase decisions in order to enhance the penetration ratio of Internet consumers in internet users of China. To further verify whether the product's average scores can reveal the true quality of products, using empiri... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Analysis of the Impact of Social Network on College Students -- An Empirical Study of renren.com

    Publication Year: 2012, Page(s):34 - 37
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (148 KB) | HTML iconHTML

    In order to research the impact on college students, a research value and application analysis of renren.com has been done first. Second, the author designed a questionnaire about the usage of 'renren.com' and tested the reliability and validity of the questionnaire. A series of important conclusions and findings are achieved through the analysis of survey. Then, the evolution of impact is establi... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Research on the influence of online reviews on internet consumer purchasing decision

    Publication Year: 2012, Page(s):38 - 41
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (267 KB) | HTML iconHTML

    As an emerging platform for online shopping, online review changed the network consumer's purchase mode. In this paper, we study the effect of potential online purchaser influenced by the online reviews, by means of the questionnaire. The final study shows that: the Internet consumers when making purchase decisions are mostly affected by the average scores of products; and not significantly affect... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Design of a Recommendation System Based on Top-k Query in a Pure P2P Environment

    Publication Year: 2012, Page(s):42 - 47
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (219 KB) | HTML iconHTML

    At present, most peer-to-peer file sharing systems provide file-mark-based searching function. In the paper, we offer a file recommendation system based on pure peer-to-peer system, use the TOPK method to find similar interest peers in a way to realize the interest-based self-adaptive adjustment of network topology, and exploits the recommendation information between users with similar interest to... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Impact of Online Review on Sales: An Empirical Investigation of Experience Products with Different Popularities

    Publication Year: 2012, Page(s):48 - 53
    Cited by:  Papers (1)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (178 KB) | HTML iconHTML

    As E-Commerce becomes a trend and habit in people's lives, online reviews have become a useful marketing tool and important factor of business success. Based on recent research, this paper categorizes experience products into popular and less popular classes, and makes an empirical study on online reviews on sales for different popularity products. Through collecting data on dangdang.com, and line... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • An Improved Self-Adaptive Digital Watermarking Algorithm for RGB Images Based on W-SVD

    Publication Year: 2012, Page(s):57 - 62
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (340 KB) | HTML iconHTML

    In this paper, an improved and more robust digital image watermarking algorithm based on traditional W-SVD algorithm is proposed. We present a novel HVS-based watermarking scheme. Firstly, to increase robustness of the scheme, the watermark is refined by a watermark strength regulation factor. The factor is adjusted by the luminance sensitivity and texture complexity of G layer component of the ho... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • Study of Authentication Mechanism of E-evidence in the E-commerce Litigation

    Publication Year: 2012, Page(s):63 - 67
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (184 KB) | HTML iconHTML

    E-commerce has a great impact on burden of proof and cross-examination, etc, in the traditional evidence rules. After analyzing the cross-examination and certification obstacles encountered during e-commerce disputes, the paper proposes an authentication mechanism of e-evidence combined with network security audit system. Based on graph theory, the mechanism constructs a chain of evidence fragment... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • A Novel LSB Matching Steganalysis Detection Algorithm Based on Characteristics of the Second Order Difference Markov

    Publication Year: 2012, Page(s):68 - 71
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (148 KB) | HTML iconHTML

    For the LSB matching steganography with high security, the author has calculated the second-order differential of the image pixels on horizontal and vertical directions, obtaining the differential matrix and taking it as sensitive feature extracting source. Then, by extracting the second-order Markov transformation matrix of the differential matrix as the features, this paper proposed a LSB matchi... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.
  • An Anonymization Method Based on Tradeoff between Utility and Privacy for Data Publishing

    Publication Year: 2012, Page(s):72 - 78
    Cited by:  Papers (1)
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (201 KB) | HTML iconHTML

    Privacy preserving is an important issue in data publishing. Many anonymization algorithms are available in meeting the privacy requirements of the privacy models such as k-anonymity, l-diversity and t-closeness. In this paper, we discuss the requirements that anonymized data should meet and propose a new data anonymization approach based on tradeoff between utility and privacy to resist probabili... View full abstract»

    Full text access may be available. Click article title to sign in or learn about subscription options.