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Mobile Business (ICMB), 2011 Tenth International Conference on

Date 20-21 June 2011

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  • [Front cover]

    Page(s): C1
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  • [Title page i]

    Page(s): i
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  • [Title page iii]

    Page(s): iii
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  • [Copyright notice]

    Page(s): iv
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  • Table of contents

    Page(s): v - ix
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  • Preface

    Page(s): x
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  • Conference organization

    Page(s): xi
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  • Conference Tracks & Chairs

    Page(s): xii - xiii
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  • Program Committee

    Page(s): xiv - xvi
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  • Reviewers

    Page(s): xvii - xix
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  • Analysis of Mobile Social Games from the Viewpoint of Gamenics Theory

    Page(s): 1 - 5
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (134 KB) |  | HTML iconHTML  

    The mobile Internet business is entering a new era in Japan with the emergence of revenue being generated from mobile social games. Users using high-speed mobile Internet with flat-rate data services have acceptance of micro-payment and increased payment acceptance in mobile social games. This has been impacting mobile business and the game business in Japan for the last 12 months. Given the hype surrounding mobile social games, the author attempts to identify mobile social extensions of Gamenics theory. Observation of mobile social game design has revealed that most of the design guidelines follow Gamenics theory. The mobile-specific uniqueness resides in the extension of the 4th rule of Gamenics theory. The author presents new design rules from this viewpoint of augmenting Gamenics theory for practices of mobile social game. View full abstract»

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  • Should Mobile Internet Services be an Extension of the Fixed Internet? Context-of-Use, Fixed-Mobile Reinforcement and Personal Innovativeness

    Page(s): 6 - 15
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (386 KB) |  | HTML iconHTML  

    Consumers can increasingly use mobile phones to carry out similar tasks as they do on the fixed Internet. Literature on reinforcement and displacement states that the use of new media depends on whether users are inclined to replace or reinforce their existing media use on a new device. This paper analyzes whether the importance that users attribute to using similar services on their mobile phone as on the fixed Internet can explain the intention to adopt mobile services. Specifically, we investigate if such fixed-mobile reinforcement attitude could mediate the impact of personal innovativeness and context-of-use on intention to adopt mobile services. We compare basic Internet services, entertainment services and transaction services. We find that especially the intention to adopt basic Internet services largely depends on the importance of using similar services in the mobile domain as on the fixed Internet. Several context-of-use predictors are partially or even fully mediated by our novel construct. The results convey a positive message to operators that are betting on converged multimedia services that can be accessed from any device and from any fixed or mobile network. View full abstract»

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  • Nature and Interactivity of Mobile Banking Applications: A Typology Based on the Canadian-American Industry

    Page(s): 16 - 25
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (240 KB) |  | HTML iconHTML  

    This research presents a first typology for mobile banking applications. Combining the dimensions of nature with the degree of interactivity, a four-cell matrix presents the following types: Transactive, Transpassive, Inform active and Info passive. A survey of existing mobile banking applications in Canada and the United was performed to validate the typology and to offer a picture of the current mobile banking market. Results indicate that the most widely offered applications contain active functionalities (both Inform active and Info passive). Additionally, most mobile banking functionalities are merely adaptations of functionalities already offered on the Web while some banks offer functionalities that reflect their brand image and service positioning. View full abstract»

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  • The Paradoxes of Change and Control in Digital Infrastructures: The Mobile Operating Systems Case

    Page(s): 26 - 35
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (531 KB) |  | HTML iconHTML  

    The advent of the smart phone as a highly complex technology has been accompanied by mobile operating systems, large communities of developers, diverse content providers, and increasingly complex networks, jointly forming digital infrastructures. The multi-faceted and relational character of such digital infrastructures raises issues around how change and control can be conceptualized and understood. We discuss how change and control are paradoxically related in digital infrastructures and how they affect the evolution of such infrastructures. We examine these paradoxes by examining the change in, and competition between, two mobile operating systems: Apple's iOS and Symbian along with their related platform features and ecologies. We seek to verify a previously proposed theoretical framework of the dynamics of change and control through second-order analysis of the two cases. We observe that multiple and small factors have had a significant effect on the evolution of these platforms including user interface, development platforms, business models, and related value extraction principles. We make several observations about the factors that affect the evolution of mobile platform ecologies and their significance as well as speculate about the future of operating system platforms. View full abstract»

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  • An Anti-advice Guide for Strategic Planning and Business Model Design in the Mobile Telecommunications Industry: The Case of a Technology Provider

    Page(s): 36 - 45
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (321 KB) |  | HTML iconHTML  

    The purpose of this paper is to identify and analyze the major mistakes a technology-intensive firms' top management can commit when undertaking the strategic planning and business model design process. Methodologically, this is achieved through presenting a longitudinal single case study -- two waves of semi-structured interviews were performed in 2006 and 2008, respectively -- on a Mobile Technology Provider entering a new business area, the empirical analysis is complemented with a wide review of strategic planning and business model design literature. Taking a "failure analysis perspective", the study allows to identify a list of ten mistakes the company's top management made in the process: such flaws shall be avoided by entrepreneurs involved in the strategic planning and business model design activity for technology-intensive firms, so as to enable the launch of their products and to survive the harsh international competition and high rates of change in innovation-intensive industries. View full abstract»

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  • Getting Closer to Customers: Mobility Revolution in Pharmaceuticals

    Page(s): 46 - 50
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (406 KB) |  | HTML iconHTML  

    With the advent of mobile revolution, the future of the world communications has irrevocably changed. The initial contours of the change were felt in the social dimension that eased communication barriers between individuals. Overtime, fuelled by fertile minds, the contours extended to achieve greater business effectiveness by establishing a personal connect which hitherto was almost impossible in some business segments like pharmaceuticals. This paper looks at how mobile revolution is transforming the pharmaceutical industry by enabling the consumer to industry connection and proceeds to give a glimpse of the transformation by discussing three real life examples. The paper concludes with a discussion on future trends and challenges. View full abstract»

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  • Connecting Asia's Poor through the "Budget Telecom Network Model": Innovations, Challenges and Opportunities

    Page(s): 51 - 59
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (606 KB) |  | HTML iconHTML  

    Mobile access is widespread in many of the least developed countries (LDCs). Operators have managed to provide affordable voice connectivity, even to the poor within these markets for substantially low costs. They have achieved this through a series of technological and service-process innovations. This paper explains how mobile operators in certain LDCs have been able to provide affordable voice connectivity through such innovations, and formalizes what is known as the "Budget telecom network model." It also identifies the challenges and opportunities to similarly providing data services to such market segments. View full abstract»

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  • The City as a Platform: Exploring the Potential Role(s) of the City in Mobile Service Provision through a Mobile Service Platform Typology

    Page(s): 60 - 67
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (665 KB) |  | HTML iconHTML  

    This exploratory paper applies an existing framework for the analysis of platform types in mobile services to the urban context and explores the role(s) cities may take up in the development and deployment of mobile services. It first presents the platform typology that will be used, provides some contextual information on the concept of Smart Cities and then applies several diverging cases to it by means of validation. The paper concludes that having control over value-adding assets such as datasets pertaining to the city is a more important factor for governments to take into account than solely developing a customer relationship with its inhabitants. View full abstract»

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  • Structural Narrative Analysis as a Means to Unfold the Paradox of Control and Generativity that Lies within Mobile Platforms

    Page(s): 68 - 73
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (377 KB) |  | HTML iconHTML  

    Mobile platform owners are faced with a tension. On one hand they foster generativity to enable third parties to innovate compelling services. On the other hand they regulate innovation on their platforms in order to protect their commercial interests. This tension leads to complex interactions between platform owners and third parties as they negotiate the extent and nature of innovation. This paper outlines on-going research that applies structural narrative analysis in order to simplify these complex interactions into sequences of simpler generic generative and controlling actions. It is intended that these simplified structured sequences of actions will facilitate the identification of the mechanisms that explain how platform owners manage innovation and the paradox of control and generativity. The approach to analysis is illustrated using empirical data concerning interactions that have occurred on the Apple iPhone and Google Android platforms. This data is sourced from blogs reporting events in the mobile industry. View full abstract»

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  • Mobile Service Platforms: Comparing Nokia OVI and Apple App Store with the IISIn Model

    Page(s): 74 - 83
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    In this paper, we describe and analyze two of the most popular mobile services platforms, Nokia Ovi and Apple App Store. Analyses of these platforms are based on the IISIn model, that is, the model for ICT Intensive Service Innovations in many-sided markets. In addition to the actual mobile service platforms, we look at the networked market users of these platforms, focusing on the consumers and the application developers. We identify the key similarities and differences in the technologies used, the platform users, and business models. Based on our analyses, we discuss some possible rationalizations for the success and the challenges of these two competing mobile service platforms. View full abstract»

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  • Mobile Social Networking: A Case Study in an Australian Mobile Network Operator

    Page(s): 84 - 92
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (306 KB) |  | HTML iconHTML  

    In the context of increased importance of social applications and convergence between mobile and Web technological domains, this paper investigates potential strategies that MNOs can adopt regarding the offer of mobile social networking services. A case study in an Australian mobile network operator is presented in order to highlight the decision-making process for the launch of mobile networking services. General conclusions and potential implications for mobile network operators are presented, including a three-step strategy for carriers wishing to enter the social networking arena. View full abstract»

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  • Business Model Renewal: How SMS Modules Can Deliver and Capture Value in a Creative Enterprise Design -- An Embedded Case Study Approach

    Page(s): 93 - 104
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (260 KB) |  | HTML iconHTML  

    SMS modules have been under-appreciated in the research on mobile business. This paper accounts for this gap by providing an overview of how SMS modules can deliver and capture value in a creative enterprise design. Five meta-trends explain why SMS modules have become prevalent, while eight mini-cases enlighten how they contribute to value creation. View full abstract»

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  • The Challenge of Meeting Users' Requirements of a Mobile Accounting Information System

    Page(s): 105 - 113
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (485 KB) |  | HTML iconHTML  

    Due to the rise of adoption of mobile technologies, a New Zealand based firm proposed an interest in extending their online accounting service to a mobile channel. While there is awareness in extending online accounting to mobile devices there is scarce empirical research examining the user requirements and challenges associated with the development of mobile accounting applications. This paper present a research project comprised of two phases: the first phase aimed to elicit users' mobility requirements of an existing online accounting system, while the second phase investigates the extent to which each requirement elicited in the first phase was able to be incorporated by the partner company development team during the development of a mobile accounting application. The paper concludes with a summary of the findings and recommendations for future research. View full abstract»

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  • A Four-Layer Success Factor View Model of Mobile Social Games: Analysis of Mobage Success in Japan

    Page(s): 114 - 118
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (132 KB) |  | HTML iconHTML  

    The mobile Internet business is entering a new era in Japan with the emerging revenue being generated from item purchasing in mobile social games. Users using high-speed mobile Internet with flat-rate data services have acceptance of micro-payments and increased payment acceptance in mobile social games. This has been impacting mobile business and the game business in Japan since the emergence of Open Social-based platforms in October 2009.With all of hype being generated by mobile social games, the author attempts to identify the key success factors in this mobile business landscape. The author proposes a four-layer approach to identify the success factors for the mobile social games business in Japan. The author presents the implications for mobile business ecosystems from the emerging real-time Web. Then, the author provides a strength analysis of Mob age, one of the leading service providers of mobile social games. View full abstract»

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  • Analytic Hierarchy Process (AHP) Approach for Selecting Mobile Service Category (Consumers' Preferences)

    Page(s): 119 - 128
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (658 KB) |  | HTML iconHTML  

    There is an essential quest in the literature to open up the "black-box" of characteristics of the new information technology innovation by identifying the users' preferences on mobile service and service characteristics. In this paper, we study how Analytic Hierarchy Process (AHP) approach can be used to select the most important mobile service category. The results are based on a survey study in two universities in Turku/Finland. According to the findings, communication and information mobile services are the most important services for the respondents respectively, while entertainment services are the least important ones. The focus of this study is not on users of mobile services, but rather on mobile service characteristics. The results have important implications for mobile service/content providers on how to develop and implement specific mobile services. View full abstract»

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