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Mobile Business, 2009. ICMB 2009. Eighth International Conference on

Date 27-28 June 2009

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Displaying Results 1 - 25 of 74
  • [Front cover]

    Publication Year: 2009 , Page(s): C1
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  • [Title page i]

    Publication Year: 2009 , Page(s): i
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  • [Title page iii]

    Publication Year: 2009 , Page(s): iii
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  • [Copyright notice]

    Publication Year: 2009 , Page(s): iv
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  • Table of contents

    Publication Year: 2009 , Page(s): v - ix
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  • Preface

    Publication Year: 2009 , Page(s): x
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  • Organizing Committee

    Publication Year: 2009 , Page(s): xi
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  • list-reviewer

    Publication Year: 2009 , Page(s): xii - xiii
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  • The Effect of Online-to-Mobile Trust Transfer and Previous Satisfaction on the Foundation of Mobile Banking Initial Trust

    Publication Year: 2009 , Page(s): 1 - 6
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (298 KB) |  | HTML iconHTML  

    The objective of this research is to reveal the mechanisms associated with the initial formation of peoplepsilas trust in mobile banking and intention to use the service. And this research fills a research gap by focusing on online to mobile trust transfer process and the effects of previous satisfaction, which has received almost no attention. For this, we attempt to understand the effect of three antecedent factors (structural assurance, compatibility and relative advantage) on shaping a customerpsilas initial trust in mobile banking and usage intention. Furthermore, we investigate the impact of customerspsila previous satisfaction and online banking trust on the initial trust in mobile banking and its antecedents. The study tests hypotheses by using a sample of 313 college studies that have used online banking before. Results show that online trust positively influence initial trust in mobile banking and customerspsila perceived structural assurance of mobile banking. And customerspsila previous satisfactions with online banking have positive effects on initial trust, perceived relative advantages and perceived compatibility, just as proposed. Thus, online-to-mobile trust transfer process and the effects of customerspsila previous satisfaction should be considered when designing multichannel strategies and attracting customers to use mobile banking. View full abstract»

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  • Mobile Task Characteristics and the Needs for Mobile Work Support: A Comparison between Mobile Knowledge Workers and Field Workers

    Publication Year: 2009 , Page(s): 7 - 11
    Cited by:  Papers (3)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (214 KB) |  | HTML iconHTML  

    The rapid growth of wireless communication and portable devices in recent years has created a great potential of providing mobile work support for mobile workers. However not all mobile tasks require or can benefit from the use of mobile work support. In order to identify appropriate mobile technologies for various kinds of mobile work supports, we need to fully understand the nature of mobile work and the needs for mobile work support. In this paper we develop a theoretical framework and conduct an empirical study to compare the two types of mobile workers: mobile knowledge workers and field workers. This study will help us to assess the needs of mobile work support for different types of mobile workers. View full abstract»

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  • Understanding the Adoption of Mobile Data Services: Differences among Mobile Portal and Mobile Internet Users

    Publication Year: 2009 , Page(s): 12 - 17
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (260 KB) |  | HTML iconHTML  

    This study attempts to investigate the potential differences among individual adoption patterns between m-portal and m-Internet services usage. A theoretical model that reflects a set of unique predominant factors of IS usage was developed. The model was empirically tested using data collected on mobile data services adoption. The results indicate that there are differences among the adoption behavior of mobile portal users and mobile Internet users. Specifically, mobile internet use is likely to be driven by utilitarian expectations and overall usefulness of accessing the web through this alternative medium. On the contrary, mobile portals use is likely to be dependent on the userspsila current state of innovativeness and not being affected by the actual utility of the mobile data service. The paper concludes with theoretical and practical implications of our findings. View full abstract»

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  • A Strategic Analysis Reference Model for Mobile Middleware Technology Providers

    Publication Year: 2009 , Page(s): 18 - 23
    Cited by:  Papers (2)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (312 KB) |  | HTML iconHTML  

    The present research develops a reference model to support the strategic analysis of mobile middleware technology providers, shedding light on the business models currently employed, as well as assessing the potential overlapping of positioning between such actor typology and other incumbent players. The framework is built up through a research methodology integrating multiple case studies and a significant literature analysis. Through the creation of a system of strategic clustering matrices, the four key business models currently adopted by MMTPs - ldquopure playrdquo, ldquofull assetrdquo, ldquothird parties relationship-focusedrdquo and ldquoplatform & content management - are identified, and insightful conclusions on the impact of these actorspsila newly emerging influence on the competitive dynamics characterizing the mobile content market are drawn. View full abstract»

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  • Smart Phones and Their Substitutes: Task-Medium Fit and Business Models

    Publication Year: 2009 , Page(s): 24 - 29
    Cited by:  Papers (2)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (147 KB) |  | HTML iconHTML  

    Drawing on data from a longitudinal field study, this paper investigates the influence of existing, better and stand-alone technology substitutes on the use of smart phones. By applying prospect theory, media richness theory, and business model literature, the purpose of this paper is to improve our understanding of the role of substitutes, device content fit issues, and implications for business models by asking the question: What is an effective business model to address the relationship between user preference and the fit of the smart phone and everyday task? The field study data suggest the need for business models to recognize that adoption decisions are reference-dependent and strongly influenced by the fit between task and smart phone. View full abstract»

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  • Competition in the Swedish Cellular Industry: Nobody Cares about Older People

    Publication Year: 2009 , Page(s): 30 - 34
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (334 KB) |  | HTML iconHTML  

    As the competition becomes intense, cellular operators are asked to be as creative as possible in dealing with their existing market. The penetration rate in the Swedish cellular market is too high to create a possibility for further market expansion as a tool to gain additional profit. Thus, instead of enlarging the market, keeping the existing market is preferred unless new services can be generated. Moreover, expansion is only effective if it is applied in a specific target group which is still unobserved by other competitors. This research tries to map current competition in the Swedish market through the method of Limited Dependent Variable (LDV) in investigating the likelihood of demand. We can thus define the competition among operators in some specific segmentation based on ages, education, gender and income. With LDV, the unobserved market can be found. This study mainly utilizes the data from Mobile Barometer, a Swedish survey conducted by Chalmers University of Technology. The results are quite surprising: most operators are focusing on the younger adult market, leaving the older people left behind. So why did the market players not offer something interesting for them? View full abstract»

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  • Value Networks: Scenarios on the Mobile Content Market Configurations

    Publication Year: 2009 , Page(s): 35 - 40
    Cited by:  Papers (3)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (384 KB) |  | HTML iconHTML  

    The market for mobile digital contents is undergoing a process of value system reconfiguration, giving rise to the need of developing original models capable of describing its structure and disclosing the drivers of value creation. The purpose of this paper is to apply value networks and strategic networks theories to mobile content market. At first, a model entangling the marketpsilas key value adding activities will be provided. Consequently, four alternative configurations of feasible mobile content value networks will be proposed and evaluated with reference to a set of structural and dynamic variables drawn from an extensive literature review. The research relies on the adoption of a multiple case studies methodology: 94 in-depth exploratory case studies were performed. The findings show how varying the set of value adding activities covered by the different actors shapes the network structure and inner dynamics, with significant impacts on the firmspsila behavior and strategic options. View full abstract»

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  • Congestion Taxes and Mobile Technology - The Stockholm Case

    Publication Year: 2009 , Page(s): 41 - 45
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (436 KB) |  | HTML iconHTML  

    Most large cities have severe congestion and environment problems. Many cities could benefit from implementation of congestion tax systems. The City of Stockholm has done this based on large-scale trial enabled by mobile technology. This paper analyzes how mobile technology and mobile business can have major societal impact and create value. The paper is a case study that analyzes the Stockholm congestion charging system as a trial, its evaluation, and major value creation after permanent operation for one and a half year. The system changed the traffic. Uninterrupted traffic flow with no barriers, no stops, and no roadside payment was implemented. Motor traffic decreased with 22% during the trial and during 18 months of permanent operation the decrease was 18% compared to the situation before the trial. The difference of 4% can almost exclusively be related to the decision to have no taxes for eco car after the trial. View full abstract»

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  • A Comparative Study on the Assessment of Personal Credit in Uncertain Environments

    Publication Year: 2009 , Page(s): 46 - 51
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (399 KB) |  | HTML iconHTML  

    In this paper, we evaluated and contrasted several classifiers for credit scoring in the mobile environment. Taking into account the features of mobile environment, the classification performance is assessed by the precision and the area under Roc curve. Naive Credal Classifier is also introduced to deal with incomplete credit datasets in the mobile environment. View full abstract»

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  • An Extended TAM for Analyzing Adoption Behavior of Mobile Commerce

    Publication Year: 2009 , Page(s): 52 - 56
    Cited by:  Papers (1)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (247 KB) |  | HTML iconHTML  

    This study based on the technology acceptance model (TAM) and theory of planned behaviour (TPB) presents an extended TAM that integrates trust related construct (dasiaperceived credibilitypsila) and two resource-related constructs (dasiaperceived self-efficacypsila and dasiaperceived costpsila) into the TAM to analyzing adoption behavior of mobile commerce (MC). The proposed model was empirically tested using data collected from a survey of MC consumers. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. Our findings indicated that all variables except perceived ease of use significantly affected userspsila behavioral intention. The implication of this work to both researchers and practitioners is discussed. View full abstract»

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  • Future Scenarios for Local Area Access: Industry Structure and Access Fragmentation

    Publication Year: 2009 , Page(s): 57 - 63
    Cited by:  Papers (6)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (548 KB) |  | HTML iconHTML  

    Indoor deployments of wireless access points will likely be required to fulfill the future traffic capacity requirements. Considerable uncertainty exists, however, about the technologies utilized to provide local area access, as well as the roles of different actors in the value network providing mobile services. We apply Schoemakerpsilas scenario planning method to identify and analyze the key uncertainties and to construct four alternative and plausible future scenarios having different implications to local area access technologies and business models. The results are valuable in designing wireless technologies and standards for the future, as well as in pointing out the role of local area access provisioning as a potential control point in the mobile services business. View full abstract»

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  • Dynamic Impact Factors of Customer Lifetime Value: An Empirical Study of M-Zone

    Publication Year: 2009 , Page(s): 64 - 69
    Cited by:  Papers (2)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (173 KB) |  | HTML iconHTML  

    With the development of mobile business, Mobile users become the core customers to mobile telecom operators. M-zone is the most potential customers to China Mobile, the biggest mobile operator in China. And the foremost task for China Mobile is how to improve and maintain M-zone CLV (Customer lifetime value). This paper aims to find which dynamic impact factors have significant affect to M-zone CLV. Firstly, 19 factors are summarized and classified into four categories. Secondly, 11 factors are chosen to check the significant effect to M-zone CLV. And then a questionnaire is done on the Internet, with 160 participants. The ANOVA analysis result shows that grade, gender, expenditure, number of friends, and duration have significant affect to M-zone CLV. The correlations analysis indicates income, expenditure and number of friends are positive to M-zone CLV, while grade is negative; the higher expenditure is, the higher churn intention will be. View full abstract»

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  • A Stage Model for Evaluation of New Mobile Business Services

    Publication Year: 2009 , Page(s): 70 - 75
    Cited by:  Papers (1)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (259 KB) |  | HTML iconHTML  

    The objective of this study was to develop a stage model for identifying and measuring the values and benefits of a mobile business service. The model should be suitable to be used in situations where the mobile business service is in the planning phase and no exact measurements of the impacts can be made. The goal is to give more accurate information to the decision maker about the values and benefits and also the targets of impact of the planned service. The developed stage model is illustrated with a case company providing home help services for elderly and disabled. The illustrative case study shows how our model provided a systematic approach into identification of the values and benefits and helped in the setting of the objectives and metrics. View full abstract»

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  • Sub-culture-driven Mobile Internet Business Models

    Publication Year: 2009 , Page(s): 76 - 81
    Cited by:  Papers (1)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (138 KB) |  | HTML iconHTML  

    The mobile Internet is moving fast-forward into the mobile broadband era. This change is having a definite impact on mobile data service business models. The author presents several observations of the emerging mobile data services in Japan. The mobile business models are two key factors: transaction-oriented or community-oriented. The author highlights the service growth in community services with focus on the latter side of mobile business models. From observation, the author proposes a subculture-driven mobile data services model and discusses the implications of this service evolution pattern. View full abstract»

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  • Analyzing Mobile Business Model: Case of M-Zone in China

    Publication Year: 2009 , Page(s): 82 - 86
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (147 KB) |  | HTML iconHTML  

    In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology innovation and the characteristics of political and market environment that restrict the success of M-Zone. View full abstract»

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  • Analyzing and Categorization of the Business Model of Virtual Operators

    Publication Year: 2009 , Page(s): 87 - 92
    Cited by:  Papers (4)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (190 KB) |  | HTML iconHTML  

    Outsourcing strategies of mobile network operators (MNOs) have lead to the emergence of innovative business models, such as virtual operators. In this paper, we use literature review and multi case study analysis in order to analyze different elements of virtual operators and to identify standard types. The outcome is a categorization of virtual operators, which allows the standardization and structured comparison of any mobile virtual network operator (MVNO) business model. Based on this, we describe six virtual operators, which become accepted in the market: branded reseller, service provider, enhanced service provider, full mobile virtual network operator, white label service provider and mobile virtual network enabler. In addition, the categorization may also support virtual operators in defining and evaluating business models. View full abstract»

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  • A Study of the Factors Affecting the Adoption of Mobile Instant Messaging in China

    Publication Year: 2009 , Page(s): 93 - 98
    Cited by:  Papers (1)
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (265 KB) |  | HTML iconHTML  

    Mobile instant messaging (MIM) has become one of the most popular communication applications for many users in China. Previous studies mainly focus on instant messaging (IM) usage for the Internet users, and do not investigate MIM usage for the mobile phone users. This study proposes a model to analyze the attitudinal, social and perceived behavior control factors that are associated with the adoption of MIM usage in China based on the decomposed theory of planned behavior. An online questionnaire was used to gather data and a total of 311 valid questionnaires were returned. A structural equation modeling (SEM) was applied to test the research hypothesis. The results show that perceived presence awareness has the greatest positive impact on the attitude of the users in China towards MIM. In addition, relative advantage, social relationship influences and self-efficacy all had significant effect except perceive easy of use and facilitating conditions. View full abstract»

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