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Mobile Business, 2006. ICMB '06. International Conference on

Date 26-27 June 2006

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  • International Conference on Mobile Business - Cover

    Page(s): c1
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  • International Conference on Mobile Business - Title page

    Page(s): i
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  • International Conference on Mobile Business - Copyright

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  • International Conference on Mobile Business - Table of contents

    Page(s): v - x
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  • Foreword

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  • Preface

    Page(s): xii
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  • A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

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    Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns. The outcome of the paper is the derivation of four mobile marketing standard types and an examination of campaign objectives that can be addressed by mobile marketing. The proposed scheme allows to unambiguously characterize any given mobile marketing campaign and to identify the respective objectives. View full abstract»

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  • Mobile Advertising Effectiveness: an Exploratory Study

    Page(s): 2
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    Mobile advertising is one of the most popular applications of mobile commerce, particularly in the form of SMS advertising. However, little is known regarding the effectiveness of such campaigns and the factors contributing to their success. In this paper we aim at identifying factors that influence the effectiveness of a mobile messaging advertising campaign. We draw on established knowledge from traditional advertising, which is adjusted to the principles of the mobile medium and combined with a number of mobile channel-specific attributes. A survey amongst advertising experts (N=90) is then used to investigate the significance of each variable. Through exploratory factor analysis, we postulate four categories of mobile messaging advertising effectiveness factors (campaign strategy, source, targeting, and creative development). Each factor consists of a number of variables, which are collectively hypothesized to impact the effectiveness of a mobile messaging advertising campaign. View full abstract»

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  • How do consumers react to mobile marketing?

    Page(s): 3
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    Digital marketing media, such as Internet and mobile phones, are considered to be powerful opportunities to reach consumers by allowing interactivity and personalization of the content and context of the message. This paper explores consumers' responsiveness to mobile marketing communication. We propose that consumer responsiveness is a function of the perceived relevance of the marketing message and the acceptance of the medium of receiving the message. Two empirical studies conducted in Finland showed that compared to traditional direct mail and commercial email, the responsiveness to mobile marketing was considerably lower. However, there were also consumers who welcome mobile marketing communica.tion. View full abstract»

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  • Card-based Macropayment for Mobile Phones

    Page(s): 4
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    Most new entrants into the mobile commerce marketplace are faced with a paradox; how can we attract users without merchants, and how can we attract merchants without customers? Without a huge investment in marketing to build consumer recognition, starting a new m-commerce service is risky. In this paper we analyse how successful companies on the Web have managed to create successful payment services by utilising the brand recognition and ubiquity of the popular card networks. Attempts to marry credit cards and mobile phones are not new - encrypted phone wallet systems have been bundled with devices for a number of years. However, use of these wallet systems remains limited as the public failed to embrace shopping via WAP, frustrated by slow speeds and poor user interfaces. With mobile terminals more suited for browsing, and higher speeds from mobile data becoming the norm, we present a system to enable remote macropurchases using existing credit card technology. View full abstract»

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  • Individual Tariffs for Mobile Services: Theoretical Framework and a Computational Case in Mobile Music

    Page(s): 5
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    This paper introduces individual tariffs at service and content bundle level in mobile communications. It gives a theoretical framework (economic, sociological) as well as a computational game solution method. The user can be an individual or a community. Individual tariffs are decided through interactions between the user and the supplier. A numerical example from mobile music illustrates the concepts. View full abstract»

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  • A Systematic Approach to Explain the Delayed Deployment of Mobile Payments in Switzerland

    Page(s): 6
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    Despite the predicted success of mobile payments, the market remains immature in most countries. This can be explained by a number of technical and business issues. Mobile technology environments are becoming more complex, uncertain, and disruptive. As such, the strategic assessment of technologies remains a challenging activity. In this paper we present a systematic approach to analyze the mobile payment industry. To decompose the problem we identified two potential disruptions which could occur in this market. As we cover both the technological and the organizational aspects, we provide a more complete picture of the status of mobile payments in Switzerland. Moreover, this approach intends to unveil the factors delaying the deployment of mobile payments in Switzerland. View full abstract»

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  • Using Conceptual Modeling and Value Analysis to Identify Sustainable m>Business Models in Industrial Services

    Page(s): 7
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    The industrial products and service industry is a product oriented industry, where traditional business models based on value chain optimization have been refined over many years. However, in order to increase business value, innovative industrial product companies are increasingly looking for new m-Business services related to their core business. With the emergence of such virtual markets (services, information, knowledge, life-style support, security) we need a new paradigm for understanding and predicting business performance. The concept "value constellation " replaces the value chain. A m-Business model is not sustainable if it lacks a sound economic value proposition to the end-user. In order to analyze and validate value creation in m- Business systems we suggest using a conceptual modeling methodology with proper value ontology. We will demonstrate how such a methodology will allow us to de-compose value offerings with the aim of identifying new stakeholders and new value constellations. View full abstract»

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  • Mobile Technologies and the Value Chain: Participants, Activities and Value Creation

    Page(s): 8
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    Mobile business (m-Business) has the potential to provide value to the modern organization throughout its primary and support activities, by enhancing the many types of interactions that take place between employees, customers and systems. This paper presents a business-centric model of mobile interactions and further explores these interactions across organizational activities within the framework of Porter's value chain. Several illustrative real-world examples are outlined to demonstrate how mobile technologies are deployed within organizations. Finally, a discussion is provided for the expected benefits and relevant concerns of using mobile technologies within organizations. View full abstract»

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  • A SME-friendly framework for the provision of mobile services

    Page(s): 9
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    The development and operation of value-added data services for mobile terminals still requires a lot of time, manpower, highly specialized know-how about telecommunication networks and financial resources, so for small and medium-sized enterprises (SME) it is difficult or even impossible to set up such services for their own use or for their customers. Since SME play an important economic and thus social role, often contribute to innovation and many of them have highly specialized know-how this is an untenable situation. The aim of the intended research-project MODIFRAME is therefore to develop and evaluate a technical framework which provides the complete infrastructure needed by SME to develop and operate mobile services. View full abstract»

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  • Understanding Effects and Determinants of Mobile Support Tools: A Usability-Centered Field Study on IT Service Technicians

    Page(s): 10
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    The integration of mobile workplaces is a major challenge for companies. First-wave mobile solutions mostly support existing business processes through adding value in terms of increased efficiency. Second-wave mobile solutions comprise a re-engineering of the mobile business processes, add value through increased effectiveness and may even enable new forms of mobility. In order to achieve a systematic approach to mobile integrated business processes it is important to analyze existing processes, focusing on the effects and determinants of mobile solutions that might be used to support those processes. For this purpose we examined a typical example, the field technician support process of an IT service providing company. Our research approach combines usability and process performance issues. The results show which tasks are suitable for mobile application support, which personnel is most likely to benefit from mobile technology and what improvements on business metrics such as labor time, back office capacity, and invoice cycle are to be expected. View full abstract»

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  • The Fit between Mobile Task and Mobile Work Support: A Theoretical Framework

    Page(s): 11
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    In this paper we propose a theoretical model to assess the effectiveness of mobile work support by investigating the fit between mobile task and mobile work support. The mobile task has been investigated along five dimensions: task difficulty, task inter dependency, time-criticality, mobility, and location dependency. The functionality of mobile support technology is categorized along five dimensions: portable processing power, mobile communication, mobile online information access, mobile job dispatch, and location-aware services. Propositions are proposed for testing the impact of the fit between mobile task and mobile support on the performance of mobile worker. View full abstract»

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  • Collaboration using Mobile Technologies (MCTs): When is it essential?

    Page(s): 12
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    With the growing popularity of mobile technologies and the increasing use of groups within organizations (with members often distributed globally, and constantly "on-the-go"), question remains as to whether mobile collaboration technologies (MCTs) provide any additional benefits (over face-to-face and conventional CMC technologies) to such collaborations. We attempt to address this specific question by comparing features of MCTs with those of F2F and CMC technologies, and creating a typology of group collaboration that would benefit (or need) MCTs. Overall, the paper hopes to highlight the benefits of MCTs, and the contexts in which it will be most beneficial (perhaps even essential). View full abstract»

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  • "IMS in a Bottle": Initial Experiences from an OpenSER-based Prototype Implementation of the 3GPP IP Multimedia Subsystem

    Page(s): 13
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    The 3 GPP IP multimedia subsystem (IMS) is currently expected to provide the basic architecture framework for the next generation network which will bridge the traditional divide between circuit-switched and packet-switched networks and consolidate both sides into one single network for all services. Therefore, the imminent commercial roll-out of IMS will have immense impact on the whole way future mobile business applications are designed, developed and deployed. This paper presents a survey about the application-oriented research project CAMPARI (configuration, architecture, migration, performance analysis and requirements of 3G IMS) which aims at inves-tigating a "minimal-optimal" IMS configuration with respect to architecture and quality-of-service aspects. After a brief survey of the IMS core components, we introduce our OpenSER-based IMS prototype implementation and present the "IMS in a bottle " approach. Based on our practical experiences with this testbed system, we finally discuss important current and future challenges including migration, interworking, charging, identity management, security, and regulatory aspects. View full abstract»

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  • E-Pass Using DRM in Symbian v8 OS and TrustZone : Securing Vital Data on Mobile Devices

    Page(s): 14
    Save to Project icon | Request Permissions | Click to expandQuick Abstract | PDF file iconPDF (161 KB) |  | HTML iconHTML  

    The mobile phone industry has established a large customer base market, providing a wide range of mobile applications from voice and data services to digital media such as digital music, video and mobile gaming. As content becomes more widely available in digital form, it becomes easier to share, distribute, manipulate and copy if it is not properly controlled and encrypted. This development has triggered the concern over the issue of digital right management (DRM) that appears to be overlooked until recently. DRM is becoming increasingly important because it focuses on the protection of copyrighted data circulated via digital media. The awareness has motivated mobile phone manufacturers to invest and concentrate more on developing solutions to best protect the content of digital media on mobile devices which would benefit everyone involved in the market. Therefore, this paper will address the issue of protecting the content of digital media in Symbian OS mobile phones. It will analyse the features of Symbian DRM and TrustZone technology. Then, it suggests how the adoption of these technologies can be used in a theme park entrance using a secured E-pass stored on Symbian v8 OS mobile devices. View full abstract»

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  • Comparing business models for multimedia content distribution platforms

    Page(s): 15
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    The advent of new mobile and wireless network technologies, the panoply of devices and the array of content types present mobile operators as well as content providers with serious challenges related to multimedia content distribution. This paper compares four feasible business model configurations for multimedia content distribution platforms that may deal with these challenges, focusing on the requirements for mobile operators and content providers, the impact on content distribution architectures and the implications for value propositions towards end users. View full abstract»

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  • Traveling from B2B to B2C: Piloting a Moblog Service for Tourists

    Page(s): 16
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    Developing new types of popular mobile services has turned out to be a challenging exercise. Our study examines the development of a business-to-business (B2B) mobile service into a business-to-consumer (B2C) service, in this case a moblog service for tourists. We focus on how the product development process can be enhanced and redirected through active user involvement. We came across a number of commercially important issues in this pilot study. Our experiences indicate that user involvement can be a fruitful albeit demanding operation for product developers. Interaction between product developers and users prompted changes in product development. View full abstract»

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  • Developing Personal Network Business Models

    Page(s): 17
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    The aim of the paper is to examine the issue of business modeling in relation to personal networks, PNs. The paper builds on research performed on business models in the EU 1ST MAGNET1 project (My personal Adaptive Global NET). The paper presents the Personal Network concept and briefly reports on the 'state of the art' in the field of business modeling. Furthermore, the paper suggests three generic business models for PNs: a service oriented model, a self-organized model, and a combination model. Finally, examples of relevant services and applications in relation to three different cases are presented and analyzed in light of business modeling of PN. View full abstract»

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  • ≪Give me a mobile phone, and I will work harder! ≫ Assessing the value of mobile technologies in organizations : an exploratory research

    Page(s): 18
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    Organizations have only recently realized the opportunities offered by the implementation of mobile technologies. Disrupting the spatial and global boundaries of organization, mobile technologies are indeed supposed to bring lots of benefits for organizations. It is now time to confront such supposed benefits to reality in order to know what are the real advantages and opportunities brought by mobile tools within firms. An exploratory empirical study, involving 80 managers in ten French companies, highlights different kinds of advantages and opportunities. This research shows that organizational and individual benefits are tightly intertwined and that each kind of benefits largely relies on the existence of the others. That is why we were led, in support of M.Mauss theoretical perspective, to conclude that the benefits brought by mobile tools in organizational contexts are linked to a "gift counter-gift" logic. View full abstract»

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  • Mobile Organic Certification (MobiCert) - A theoretical foundation for a practical project

    Page(s): 19
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    The Mobile Organic Certification (MobiCert) project investigates the use of mobile technology for primary producers in organic certification in remote and rural Australia. The goals of the MobiCert project are to create a theoretical model for mobile device-based information access and provision and to develop and test a prototype mobile commerce interface for organic certification information access /provision in remote and rural areas. It is the pilot project in the SAmCom (Sustainable Agriculture m-Commerce) project framework, which aims to enhance the information access and provision for primary producers through m-Commerce. In this paper we present an overview of the organic certification world wide (especially in Australia) and the existing software solutions to aid primary producers; followed by the theoretical model for the MobiCert project, which will be validated during the next stage of the project. View full abstract»

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