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2006 International Conference on Management Science and Engineering

Date 5-7 Oct. 2006

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Displaying Results 1 - 25 of 442
  • [Front cover]

    Publication Year: 2006
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  • Copyright page

    Publication Year: 2006, Page(s): nil1
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  • Proceedings contents

    Publication Year: 2006, Page(s): nil2
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  • Conference Committee

    Publication Year: 2006, Page(s):nil3 - nil5
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  • Plenary and Invited Speakers

    Publication Year: 2006, Page(s):nil6 - nil7
    Request permission for commercial reuse | Click to expandAbstract | PDF file iconPDF (1441 KB)

    Provides an abstract for each of the invited presentations and a brief professional biography of each presenter. The complete presentations were not made available for publication as part of the conference proceedings. View full abstract»

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  • Technical Co-Sponsors

    Publication Year: 2006, Page(s): nil8
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  • Contents

    Publication Year: 2006, Page(s):I - XXII
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  • Customer Sample Difference-oriented Bayes Segmentation Algorithm

    Publication Year: 2006, Page(s):3 - 7
    Cited by:  Papers (1)
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (5157 KB) | HTML iconHTML

    Nowadays, population features differ from place to place in China. The differences between population and customer samples, which are called "spatial population drift", are caused by economic, social and cultural reasons. Prediction model adaptability of customer segmentation is weakened by spatial population drift. A Bayesian network can effectively combine prior knowledge and sample data informa... View full abstract»

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  • A Web Mining Model for Real-time Webpage Personalization

    Publication Year: 2006, Page(s):8 - 12
    Cited by:  Papers (1)
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (5240 KB) | HTML iconHTML

    Determining the size of the World Wide Web is extremely difficult. The Web can be viewed as the largest data source available and presents a challenging task for effective design and access. One proposed Web mining approach to handling the problem of effective design and access is personalization. With personalization, Web access or the contents of a Web page are modified to better fit the desires... View full abstract»

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  • A Study on Evaluation Items and Its Application for B2C E-commerce Trust

    Publication Year: 2006, Page(s):13 - 18
    Cited by:  Papers (1)
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (6722 KB) | HTML iconHTML

    E-commerce trust has becoming the bottleneck of the development of e-commerce in China, which attracts much attention of many researchers. However, the empirical researches of e-commerce trust are very few, so most of research productions lack of persuasion. This text presents an evaluation system of B2C e-commerce trust, which may promote the development of empirical research in China. And then, ... View full abstract»

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  • Customer's Evaluation Process of Service Recovery in Online Retailing

    Publication Year: 2006, Page(s):19 - 24
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (7797 KB) | HTML iconHTML

    Online retailing in China has developed rapidly in recent years, but related researches lag far behind. Based on the integration of justice theory and expectancy-disconfirmation theory, this study gets a thorough understanding of service recovery management in online retailing by using scenarios and factorial design methods. Results show that the three justice dimensions and disconfirmation explai... View full abstract»

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  • Study on the Impact of Cognitive Variables of Organization Members on Information System Benefits

    Publication Year: 2006, Page(s):25 - 29
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (6381 KB) | HTML iconHTML

    This study is based on the theory of organizational behavior and from the perspective of the organization overall information system benefits. Reviewing the studies of technology acceptance model, innovation diffusion theory and self-efficacy, this study summarizes the major contributions and limitations, establishes the new direction. From the perspective of cognition and behavior, this study int... View full abstract»

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  • Ontology-Driven Information Retrieval System for Customers' Complaints of Mobile Communication Services

    Publication Year: 2006, Page(s):30 - 35
    Cited by:  Papers (1)
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (6190 KB) | HTML iconHTML

    Ontology has been one of the hottest topic issues in artificial intelligence, knowledge engineering, especially in information process. In this paper, we propose an ontology-driven information retrieval (IR) system used for mining the interesting patterns in the domain of customers' complaints of mobile communication services. As the primary research of ontology model itself is about concept, prop... View full abstract»

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  • Mapping of Logistics Distribution Knowledge for E-commerce in GIS

    Publication Year: 2006, Page(s):36 - 40
    Cited by:  Papers (1)
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (5511 KB) | HTML iconHTML

    An ever-increasing trend in today's logistics firms is to set up intelligent scheduling system. This paper focuses on enhancing the intelligence and science of real-time optimizing scheduling of logistics distribution for e-commerce based on GIS, and discusses how to process logistics distribution knowledge visually in GIS. A model and mapping solution of logistics distribution knowledge in GIS is... View full abstract»

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  • E-equity: An Empirical Study on Brand Equity Model of Web Portal

    Publication Year: 2006, Page(s):41 - 45
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (6155 KB) | HTML iconHTML

    Based on Keller's study on brand equity, this paper proposes a new model to evaluate Web Portal's brand equity - e-equity. Web awareness and Web image are conceptualized in the model as two dimensions of e-equity. Factors affecting these two dimensions are well defined and the relationships between these factors are discussed thoroughly. With data collecting in Chinese Web portals, the model is te... View full abstract»

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  • An Automatic Business Process Modeling Method Based on Markov Transition Matrix in BPM

    Publication Year: 2006, Page(s):46 - 51
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (5577 KB) | HTML iconHTML

    Recently a novel process modeling method is presented in the field of business process management, which is called as process mining. Process mining technology can automatically deduce process models based on given mining algorithm from large numbers of process logs. The new modeling technology makes modeling efficiency, objectivity and quality be greatly improved than before. However the research... View full abstract»

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  • Customer Value Prediction Model Based on Markov Chain in B2C

    Publication Year: 2006, Page(s):52 - 55
    Cited by:  Papers (2)
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (4035 KB) | HTML iconHTML

    According to the flexibility and predictive features of Markov chain model and the analysis of customers' historical behavior of RFM (recency, frequency, monetary), this paper employs these two models into the customer value prediction in B2C context. By refining the conventional RFM model, the prediction of the customer's value becomes more precise. Such method helps to make effective customer ma... View full abstract»

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  • Automated Task Negotiation in Multi-agent Based Virtual Enterprise

    Publication Year: 2006, Page(s):56 - 61
    Cited by:  Papers (2)
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (6618 KB) | HTML iconHTML

    To cooperate effectively in virtual enterprise (VE), principal enterprise and member enterprises usually employ negotiation. With regard to the feature of VE, this paper presented a formal negotiation model for multi-agent negotiation for task allocation in VE. Then, constructed probability function as offer and counter offer strategies of agents and taken the expected price of both sides in the n... View full abstract»

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  • Analysis on the Model of Digital Divide & the Demonstration Research in Narrowing the Digital Divide with ICT

    Publication Year: 2006, Page(s):62 - 67
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (6465 KB) | HTML iconHTML

    Digital divide appears when China coordinates the development of traditional industry and informatization. The main reason is the asymmetric information caused by regional informatization difference. The study uses Keith Griffin's model that is about the generation and diffusion of agricultural green technology revolution, and uses the ideas of information economics to draw an information and comm... View full abstract»

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  • Research on Changes of E-shopper Behavior in the Internet Environment

    Publication Year: 2006, Page(s):68 - 73
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (6766 KB) | HTML iconHTML

    In the Internet shopping environment, changes of customer's needs grow increasingly outstanding. For discovering the changes, the paper mines the transaction databases of different time periods by using association rule discovery, and extracts the association rules and discovers the changes in network customer behavior by comparison and analysis between the two sets of association rules. This pape... View full abstract»

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  • Does Material Incentive Really Improve the Response Rate in Web-based Survey? - A Classification Model of the Potential Respondents

    Publication Year: 2006, Page(s):74 - 77
    Cited by:  Papers (1)
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (4882 KB) | HTML iconHTML

    To strive to uncover the incentive role in the Web-based survey, this paper inspects the correlations of material incentive, data quality, attitude, preference, and preceding experience from the participant perspective. Based on four statistical test findings, the potential respondents are classified into four groups: "loyalist", "trader", "stager", and "speculator". A model based on four quadrant... View full abstract»

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  • Gender-Based Differences in the Effect of Web Advertising in E-business

    Publication Year: 2006, Page(s):78 - 83
    Cited by:  Papers (2)
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (7768 KB) | HTML iconHTML

    Previous research suggests males and females exhibit different attitudes toward traditional advertising along with different advertising stimulated consumer behaviors. However, little is known about gender differences in the relationship between the effect of Web advertising and online consumer's behavior. Survey results indicate males and females differ significantly on several dimensions with at... View full abstract»

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  • A Multi Agent Hierarchy Managerial Model of Business Enterprise Based on Roles

    Publication Year: 2006, Page(s):84 - 88
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (5009 KB) | HTML iconHTML

    The paper proposes a multi-agent hierarchy managerial model of business enterprise based on roles to express the relationship of agents in the cooperation and communication. Thus, the knowledge, protocol and relation can be easily described by the role, which corresponds to each agent. The model can improve the flexibility of the system and strengthen the sensitivity to the surroundings. At last, ... View full abstract»

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  • Adding Risk in Measuring Customer Value Using Bivariate Hierarchical Bayesian Approach

    Publication Year: 2006, Page(s):89 - 93
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (6080 KB) | HTML iconHTML

    Hierarchical Bayesian approach to predict changes in individual customer behavior is deemed successful, but often assume that the irrelevance between purchase interval and money. In many situations, this assumption may not be valid. In this paper we proposed bivariate hierarchical Bayesian approach, which allows correlation between them, and can educe conditional probability density function of pu... View full abstract»

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  • A Heuristic Search Algorithm for Vehicle Routing Problems and the GIS-based Vehicle Routing System Onboard

    Publication Year: 2006, Page(s):94 - 99
    IEEE is not the copyright holder of this material | Click to expandAbstract | PDF file iconPDF (6406 KB) | HTML iconHTML

    Focusing on a specific vehicle routing problem that is used in onboard and embedded equipments and incorporates road condition and its change, traffic rules and several different destinations, this paper divides the vehicle routing problem into two parts, local routing and global routing, describes the heuristic search algorithm for routing problems onboard, and defines evaluation functions for lo... View full abstract»

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