Cart (Loading....) | Create Account
Close category search window
 

AOL: essential for sending junk e-mail?

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Stern, Richard H. ; Ablondi, Foster, Sobin & Davidow, Washington, DC, USA

Should marketers providing e-mail advertising to sellers of weight loss, phone sex, and get-rich-quick-scheme services have a right to send unsolicited e-mail via online services such as AOL? Does the First Amendment of the US Constitution guarantee such access as a form of free speech? Do the antitrust laws prohibit AOL and other servers from denying these marketers access to an essential facility of competition? Cyber Promotions Inc. thinks so, but the federal district court in Philadelphia did not agree. Cyber sends e-mail advertising via the Internet and AOL to AOL subscribers and to subscribers of other services linked to AOL on the Net. During the period from November 4 to November 11, 1996, Cyber sent approximately 2 million unsolicited e-mail messages through AOL to AOL subscribers. AOL tried to block Cyber's e-mail by implementing a program that AOL termed “Preferred Mail The Guard Against Junk E-Mail”. Under this system, AOL subscribers could click on a preference box captioned “I want junk e-mail!” If subscribers clicked on the box, they would get unsolicited advertising, but not otherwise. The author looks at the issues in this case

Published in:

Micro, IEEE  (Volume:17 ,  Issue: 2 )

Date of Publication:

Mar/Apr 1997

Need Help?


IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.