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Study on credit evaluation model of C2C e-commerce

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1 Author(s)
Chaomei, Ni ; Zhijiang College of Zhejiang University of Technolgy, Hang zhou Zhejiang 310024, China

E-commerce has developed rapidly in recent years, but the absence of credit caused by the network's virtual has led to severely restricted the development of electronic commerce. Establishing a sound credit system has become a serious problem. In this paper, we carried out a detailed analysis of the traditional e-commerce credit system, and credit evaluation model Taobao as example, improved the existing credit evaluation model of C2C.

Published in:

E -Business and E -Government (ICEE), 2011 International Conference on

Date of Conference:

6-8 May 2011