Cart (Loading....) | Create Account
Close category search window

An Empirical Study of Consumer Perceptions and Comprehension of Web Site Privacy Policies

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Vail, M.W. ; Nat. Inst. of Stand. & Technol., Boulder, CO ; Earp, J.B. ; Anton, A.I.

The U.S. legislation at both the federal and state levels mandates certain organizations to inform customers about information uses and disclosures. Such disclosures are typically accomplished through privacy policies, both online and offline. Unfortunately, the policies are not easy to comprehend, and, as a result, online consumers frequently do not read the policies provided at healthcare Web sites. Because these policies are often required by law, they should be clear so that consumers are likely to read them and to ensure that consumers can comprehend these policies. This, in turn, may increase consumer trust and encourage consumers to feel more comfortable when interacting with online organizations. In this paper, we present results of an empirical study, involving 993 Internet users, which compared various ways to present privacy policy information to online consumers. Our findings suggest that users perceive typical, paragraph-form policies to be more secure than other forms of policy representation, yet user comprehension of such paragraph-form policies is poor as compared to other policy representations. The results of this study can help managers create more trustworthy policies, aid compliance officers in detecting deceptive organizations, and serve legislative bodies by providing tangible evidence as to the ineffectiveness of current privacy policies.

Published in:

Engineering Management, IEEE Transactions on  (Volume:55 ,  Issue: 3 )

Date of Publication:

Aug. 2008

Need Help?

IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.