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Toward better two-way: why communications process improvement represents the right response during uncertain times

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1 Author(s)
Dulye, L.M. ; General Electric Co., Philadelphia, PA, USA

Communication during tough economic times necessitates continuous response. A case study conducted over a six-month period that focuses on an internal communications process improvement (CPI) initiative called `Toward Better Two-Way' that was carried out in a manufacturing division of a Fortune 100 company is presented. The initiative developed an active, two-way communication channel in a setting where exchanges between managers and employees had been infrequent and ineffective

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Professional Communication, IEEE Transactions on  (Volume:36 ,  Issue: 1 )