Designing for customer interaction on the Web
Klein, S.
Dept. of Res. & Technol., Daimler-Benz AG;
This paper appears in: Internet Computing, IEEE
Publication Date: Jan/Feb 1999
Volume: 3,
Issue: 1
On page(s): 32-35
ISSN: 1089-7801
References Cited: 0
CODEN: IICOFX
INSPEC Accession Number: 6184142
Digital Object Identifier: 10.1109/4236.747318
Current Version Published: 2002-08-06
Abstract
Many Web sites give the user a structure, such as a site map, to
interact with. When debis (Daimler-Chrysler Inter Services, the services
company of the Daimler-Chrysler Group) decided to offer information
about car financing on its popular Web site, the company knew it faced a
serious design challenge. The paper considers how Daimler-Chrysler
Research designed a simple interface to a dynamic simulation that helps
users learn by interacting with content, not structure
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