Ript: Innovation and Collective Product Ownership
Judy, K.H.
Krumins-Beens, I.
Oxygen Media, New York;
This paper appears in: AGILE 2007
Publication Date: 13-17 Aug. 2007
On page(s): 316-316
Location: Washington, DC,
ISBN: 0-7695-2872-4
INSPEC Accession Number: 9867874
Digital Object Identifier: 10.1109/AGILE.2007.49
Current Version Published: 2007-08-27
Abstract
In 2006, Oxygen Media CEO Geraldine (Gerry) Laybourne, the woman largely responsible for Nickelodeon's early success, partnered with her XP/Scrum development team to create a new mission and new revenue stream for her company. This experience report covers product conception through initial release of a single product. It describes how Gerry's leadership qualities paired with agile practices to engender deep mutual trust and collective ownership over technical execution and business outcome. This unbounded collaboration provides a template for future projects at Oxygen and other organizations with innovation as part of their agile product development strategy.
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