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Designing for social data analysis
Wattenberg, M.   Kriss, J.  
Visual Commun. Lab., IBM Res., Cambridge, MA, USA;

This paper appears in: Visualization and Computer Graphics, IEEE Transactions on
Publication Date: July-Aug. 2006
Volume: 12,  Issue: 4
On page(s): 549-557
Location: Research Triangle Park, NC, USA,
ISSN: 1077-2626
INSPEC Accession Number: 8988442
Digital Object Identifier: 10.1109/TVCG.2006.65
Current Version Published: 2006-06-05

Abstract
The NameVoyager, a Web-based visualization of historical trends in baby naming, has proven remarkably popular. We describe design decisions behind the application and lessons learned in creating an application that makes do-it-yourself data mining popular. The prime lesson, it is hypothesized, is that an information visualization tool may be fruitfully viewed not as a tool but as part of an online social environment. In other words, to design a successful exploratory data analysis tool, one good strategy is to create a system that enables "social" data analysis. We end by discussing the design of an extension of the NameVoyager to a more complex data set, in which the principles of social data analysis played a guiding role.

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