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Global Electronic Commerce:Theory and Case Studies

Cover Image Copyright Year: 1999
Author(s): J Christopher Westland; Theordore H. Clark
Publisher: MIT Press
Content Type : Books & eBooks
Topics: Engineering Profession
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Abstract

Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

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      Front Matter

      Page(s): i - xi
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: Half Title, Title, Copyright, Contents, Preface View full abstract»

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      Introduction to Electronic Commerce

      Page(s): 1 - 8
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: The Foundations of Electronic Commerce, Electronic Commerce Infrastructure, Electronic Markets, Electronic Commerce Supporting Functions, Electronic Commerce Opportunities: Today and Tomorrow, Notes View full abstract»

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      Information Technology in the Post-Industrial Revolution

      Page(s): 9 - 52
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: Digital Railroads, Channels and Intermediaries, Breaking Bulk, Creating Assortments, Making Transactions Routine, Search Efficiencies, Electronic Channels, Notes, Andersen Consulting: The Asia Intranet Opportunity View full abstract»

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      Redefining the Geography of Space, Time, and Money

      Page(s): 53 - 139
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: The Hard Middle, The Problem with Innovation, Jobs and the Internet, Recommended Reading, Notes, Financial Times Syndication Services: Making Money on the Web, Security First Network Bank: The World's First Internet Bank (http://www.sfnb.com), Global Electronics Manufacturing (HK) Ltd. View full abstract»

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      Supply Chain Management and Information Alliances

      Page(s): 142 - 220
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: Transforming the Value Chain Using Information Technologym Strategic IT and the Value Chain beyond the Firm, The Beer Game and the Value of Information, Benefits and Challenges of Sharing Information, Interorganizational Systems and BPR, Developing and Maintaining IOS Partnerships, Wholesale Electronic Commerce: IOS and the Internet, Notes, H. E. Butt Grocery Company: A Leader in ECR Implementation, Procter & Gamble: Improving Consumer Value through Process Redesign View full abstract»

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      Telecommunications Infrastructure in Transition

      Page(s): 221 - 271
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: Telecommunications Technology, Communications Media and Bandwidth, Telecommunications for Voice and Modems, ISDN and Packet-Switched Services, Synchronous and Asynchronous Transmission, Declining Costs of Digital Communications, The Rise of Computer Networks, The World Wide Web, Notes, China's Golden Projects: Reengineering the National Economy, Philippines Telephone and Telegraph View full abstract»

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      Access to Electronic Commerce Services

      Page(s): 273 - 341
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: The Roots of Electronic Commerce, The Internet, ISP Business Models, Notes, Asia Online: The Online Service for Asia, China Internet Corporation (http://www.China.Com), Hong Kong SuperNet View full abstract»

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      Electronic Auctions and Intermediaries

      Page(s): 343 - 383
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: Market Models, Latency, Sticky Prices, Intermediaries, Distribution and E-commerce, EDI, New Technologies in the Quest for Competitive Advantage, Internet Auctions, Notes, Experiences with Electronic Auctions in the Dutch Flower Industry, E*Trade Securities, Inc. View full abstract»

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      Electronic Financial Markets

      Page(s): 385 - 444
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: Financial Markets: First Movers in Electronic Commerce, Basics, Matching and Price Discovery, The New York Stock Exchange, The National Association of Securities Dealers Automated Quotations System, Notes, On-Line Trading at the Shanghai Stock Exchange, The Moscow Stock Exchange, Electronic Securities Trading at the Bolsa de Comercio de Santiago View full abstract»

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      Digital Storefronts

      Page(s): 445 - 463
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: Digital Storefronts on the Web, Search Engines, The Web as an Advertising and Marketing Channel, Customers Can Play an Active Part in the Production and Design Process, Internet Dynamics, Customers are Targeted Differently, Interactive Web Interfaces and Intelligent Agents Evolve to Serve Needs, Integration, Notes View full abstract»

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      Secure Digital Payments

      Page(s): 465 - 528
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: The Origin and Development of Cash, Microtransactions, The Resurgence of Barter, Authentication of E-Commerce Payments, Identification of Individuals, Privacy, Controls, Encryption and Password Controls, Single-Key Cryptosystems, Public Key Cryptosystems and Digital Signatures, Key Rings, Certifying Authorities, Automated Cancellation, Firewalls, Notes, Mondex Electronic Cash in Hong Kong, Access Security at McDonnell Douglas Aerospace Information Services View full abstract»

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      Logistics and Service Opportunities and Issues

      Page(s): 529 - 555
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: Competitive Advantage Using Logistics and Information Technology, Outsourced Logistics in the Supply Chain, Outsourced Logistics and Electronic Commerce for Physical Goods, Geographic Information Services and Logistics, The Internet and the Future of Logistics, Notes, Consolidated Freightways: The On-Board Computer Project View full abstract»

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      Successful E-Commerce

      Page(s): 557 - 573
      Copyright Year: 1999

      MIT Press eBook Chapters

      This chapter contains sections titled: Redefining the Marginal Cost/Marginal Revenue Equation, Turnkey E-Commerce and Site Management, Digital Storefronts, Another Network, From Hobby to Business, Information Retailers, Reintermediation: Travel Agents' Revenge, Where Multimedia Fails, Personalizing the Retail Cyberstore, Simple Auctions with Real-Time Price Quotes, Double-Auction Markets for Securities, Infrasfructure, Design Assistance, Supply Chain Management, Consumer Durables, The Font of Future Wealth, Notes View full abstract»

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      Appendix: Internet Timeline

      Page(s): 575 - 580
      Copyright Year: 1999

      MIT Press eBook Chapters

      Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services. View full abstract»

    • Full text access may be available. Click article title to sign in or learn about subscription options.

      References

      Page(s): 581 - 585
      Copyright Year: 1999

      MIT Press eBook Chapters

      Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services. View full abstract»

    • Full text access may be available. Click article title to sign in or learn about subscription options.

      Index

      Page(s): 587 - 592
      Copyright Year: 1999

      MIT Press eBook Chapters

      Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services. View full abstract»