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The innovation of e-marketing combination tactics

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3 Author(s)
Qin Qiuli ; Economy & Manage. Coll., Northern China Jiaotong Univ., Beijing, China ; Chen Jingyan ; Xizhao

Marketing, which is a method and function to link up enterprise with external circumstance, develops with and responses dynamically to the changing of the environment. Under the Internet environment, e-marketing changes the basis of traditional marketing tactics and expands the concept of marketing. The paper discusses the innovation of E-marketing combination tactics from four aspects: product tactics innovation, price tactics innovation, marketing channel innovation and promotion tactics innovation.

Published in:

Info-tech and Info-net, 2001. Proceedings. ICII 2001 - Beijing. 2001 International Conferences on  (Volume:6 )

Date of Conference:

2001