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Marketing, which is a method and function to link up enterprise with external circumstance, develops with and responses dynamically to the changing of the environment. Under the Internet environment, e-marketing changes the basis of traditional marketing tactics and expands the concept of marketing. The paper discusses the innovation of E-marketing combination tactics from four aspects: product tactics innovation, price tactics innovation, marketing channel innovation and promotion tactics innovation.
Info-tech and Info-net, 2001. Proceedings. ICII 2001 - Beijing. 2001 International Conferences on (Volume:6 )
Date of Conference: 2001