Gaining insight from the data warehouse: the competence maturity model

Develops a competency maturity model to describe the skills of a data analyst that positively influence data warehouse usage and insight generation in today's data warehouse environment. Exploratory case studies were used to identify critical competencies and develop new measures of data warehouse usage and success. Grounded in H.C. Triandis's (1979) theory of motivation, a research model was tested using a survey of 169 data analysts from seven organizations. This paper makes contributions to both managers and academia regarding the competencies required to extract value from data warehouses. It also introduces a new data analysis term called "the dance", a concept for future research.