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Effect of bargaining in electronic commerce

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2 Author(s)
Ting-Peng Liang ; Dept. of Inf. Manage., Nat. Sun Yat-Sen Univ., Kaohsiung, Taiwan ; Her-Sen Doong

In this study, we investigate the effect of bargaining and three different bargaining strategies in electronic commerce. An intelligent agent that allows customers to bargain for a better price was implemented and integrated into the experimental store. The results show that consumers prefer shopping at bargaining stores even when there is no financial gain. Furthermore, different bargaining strategies and personalities may affect the outcome and customer satisfaction

Published in:

Advance Issues of E-Commerce and Web-Based Information Systems, WECWIS, 1999. International Conference on

Date of Conference:

Aug 1999