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This chapter describes ways to represent risk‐related information visually, whether in photos, pictures, illustrations, graphs, charts, tables, labels, or other forms. Those who are communicating risk often use visual representations of risks in explanatory materials such as displays, posters, fliers, fact sheets, flip charts, pictorial presentations, newsletters, booklets, product labels, videos, websites, and other multimedia sources. The chapter draws on research and practice to recommend practical approaches for communicating risk. Many risk communication experts feel that persuasive messages such as fear appeals are manipulative and that people should simply be given the facts and allowed to make their own decisions. The chapter also discusses several ethical factors that risk communicators should consider when portraying the visual aspects of risks.