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Going Viral: Contagion as Networked Affect, Networked Refrain

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1 Author(s)

This chapter contains sections titled: Viral goes viral, Contouring networked vitality: refrain and territories in viral video, Viscosity of affect and speeds of the viral, The three Cs: control, contagion, and communicability, Communicability, sociality, vitality: toward contagion as immanent movement