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Facebook and Greek Elections: New Fad or Real Transformation?

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3 Author(s)
Parisopoulos, K. ; Univ. of Macedonia, Thessaloniki, Greece ; Tambouris, E. ; Tarabanis, K.

A major transformation is underway with regards to how public communications in political election campaigns are conducted in modern democratic societies [22], [27]. The Internet has created a popular milieu for the discussion of political and social issues [20], [28]. A wide range of scholars have studied the role of computer-mediated communication (CMC) in political discussion [5], [12], [20]. More recently, a new type of web technology, popularly referred to as social media, have opened up possibilities for enhanced online human-to-human interaction [23]. The use of social media has embraced a wide range of everyday life aspect, from organizing events to sharing information, and from forming groups to running entire political campaigns.

Published in:

Technology and Society Magazine, IEEE  (Volume:31 ,  Issue: 3 )