The new commerce: E-Business

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This chapter contains sections titled: Why shouldn’t you get the deal you want?, Opportunities for merchants, Advantages for customers, Personalization and customization, To trust or not to trust, Is There a History That Inspires Trust?, Investigate Patterns of Past Performance, Check References from Past and Current Users, Get Certifications from Third Parties, Are Policies for Privacy and Security Easy to Find, Read, and Enforce?, Is Responsibility Clear?, Seek to Clarify Each Participant’s Responsibilities, Expect Clear Guarantees with Compensation, Look for Dispute Resolution and Mediation Services, the skeptic’s corner