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In my days as an engineer, I ran the microprocessor division at Intel Corp. I then became a venture capitalist, investing in companies that built semiconductors, computers, networking systems, and Internet-related services. I focused on products that helped businesses run more effectively and gave little thought to how they might affect our minds, social interactions, and governance. That lapse now comes home to me as I see people walking down the street, eyes fixed on the screens of their mobile phones, ears plugged into their iPods, oblivious to their surroundings to reality itself. They are not managing their tools; their tools are managing them. Tools now make the rules, and we struggle to keep up.