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Many varieties of techniques and tools are currently applied in effort to monitor and to improve the reliability of a product such as field failure data analysis, Quality Function Deployment (QFD), Failure Mode and Effect Analysis (FMEA) and Failure Tree Analysis (FTA). This case study demonstrates the significant of utilizing above tools and techniques in determining the current performance in term of reliability of the brake pads. This information is useful for the manufacturer to convince potential customers in this case which are international car makers to acquire the brake pads based on the reliability monitoring and improvement activities that have been practiced recently. The transition process of implementing these tools and techniques is considered new challenge for the manufacturer to promote their product's marketability to international level.