Cart (Loading....) | Create Account
Close category search window
 

Measuring the Efficacy of Advertising Communication with Neuroscience Methods: An Experiment Performed by Telecom Italia

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Grimaldi, L. ; Telecom Italia Group, Corso d''Italia, Rome, Italy

Recently, there has been a concentrated effort by companies to better understand the needs and desires of their consumers. Such efforts usually employ different and sophisticated analysis techniques for monitoring the consumers preferences and how such consumers perceive the advertising communication campaign from a specific company.

Published in:

Pulse, IEEE  (Volume:3 ,  Issue: 3 )

Date of Publication:

May 2012

Need Help?


IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.