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A Study on the Influential Factors for Continual Usage of Mobile English Learning Applications

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3 Author(s)
Seongwon Park ; Strategy & Policy Div., Korea Creative Content Agency, Seoul, South Korea ; Taisiya Kim ; Bong Gyou Lee

In recent, mobile learning(m-Learning) applications market using smart phone is constantly increasing. Smart phone based English learning applications are very popular in non-English speaking countries such as Korea, Japan, and China etc.. Inspite of its high popularity there are no empirical researches on the influential factors for continual usage of mobile English learning applications. In this research, we show the influential factors affecting the continual usage of mobile application for English learning through survey of actual users. According to the analysis results of 160 users, mobility, self-initiation, and utilitarian value are positive influence factors for continual usage. This study will contribute to smart phone based learning application developers, mobile learning researchers and language learning contents creators.

Published in:

Services Computing Conference (APSCC), 2011 IEEE Asia-Pacific

Date of Conference:

12-15 Dec. 2011