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E-marketing in Madeira companies

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3 Author(s)
Sousa, S. ; GPC-Gabinete de Planeamento, Projectos e Cooperacao, UMa-Univ. da Madeira, Funchal, Portugal ; Teixeira, M.S. ; Gonçalves, R.

The e-marketing, which arose as a variant of conventional marketing, demonstrates more and more his growing potential. Through the Internet and using new technologies, we can communicate with a growing number of potential customers around the world and create value in the company. With e-marketing, new internet based business techniques appeared, which have improved the business relationship with the customer, promotion and distribution of products and services and increase business income. The variety of existing e-marketing techniques allows companies a vast opportunity of choices depending on their needs. The research project presented in this article was aimed at conducting a survey to know which e-marketing techniques were most used by companies from the Autonomous Region of Madeira, and the results that arise from its use.

Published in:

Information Systems and Technologies (CISTI), 2011 6th Iberian Conference on

Date of Conference:

15-18 June 2011

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