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Business Process Management (BPM) has been recently adopted as a mechanism for achieving competitive advantage thorough process-related performance improvement. In order to analyze the current level of BPM adoption, and thus improve it, contemporary organizations use the concept of Business Process Orientation (BPO). This research uses a multi-site case study approach is to analyze how five Croatian companies have implemented BPO as a tool for ongoing improvement of their business processes.. The selected case organizations have introduced BPO several years ago, and all have mature BPM systems in place. Having achieved a high level of BP automation, this study confirms that each organization is now turning their attention towards process-related performance. This in turn has created the need for additional process-related information that could be only achieved through better data integration between BPM systems and companies' information systems.