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We describe a user study investigating how a wearable training system for rowing should look like. The study covers all design stages from initial observations up to mockup user tests. In contrast to other work concentrating mainly on professional rowers, we target the much larger group of beginners. For our study we had a test group of 80 students and instructors who were observed for 25 hours, went through interviews lasting more than 17 hours in total and spent 30 hours refining and testing the concept.