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Advertisements or vouchers are commonly used today to attract the attention and the purchase of consumers by providing discount or detailed description to customers. Typically, vendors use text to describe characteristic introductions and images to express appealing looks. In order to allow consumers to retrieve more information such as location of vendors, an advertisement publishing system should be improved to meet the consumers' requirements. This work proposes a location-based mobile advertisement publishing system, a framework for vendor editing, and location-based service. The system is able to provide vendors not only the ability to edit advertisements, but also the means to publish advertisements to consumers. For vendors, the proposed system provides a low cost and effective way to implement digital advertisement publishing mechanisms. For realizing vendor opinions of mobile advertisement publishing interface, visiting vendors and interviewing with them are necessary. After interviewing with vendors, most vendors have positive responses and would like to consider the adaption of mobile advertisements if the cost is not higher than that of their current advertising methods.
Date of Conference: 11-13 April 2011