By Topic

Applying combined AHP-QFD method in new product development: A case study in developing new sports earphone

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

5 Author(s)
Nan Tu ; Res. Center for Modern Logistics, Tsinghua Univ., Shenzhen, China ; Tian Zhang ; Qiuyun He ; Haofeng Zhang
more authors

Traditional QFD method does not prioritize the CRs. Applying AHP method in QFD can help represent and quantify the CRs, relate those elements to overall customer satisfaction goal and evaluate different design alternatives. The paper first discussed the concept of combined AHP-QFD approach in new product development, also used a new earphone development project as case study, and illustrated the steps in applying AHP method in determining the “Weights” of CRs. The paper showed how AHP method can be applied in a few other QFD elements. The implementation issues is discussed and AHP method is appropriate in developing new product.

Published in:

Management Science and Industrial Engineering (MSIE), 2011 International Conference on

Date of Conference:

8-11 Jan. 2011