By Topic

A business opportunity in the e-era: Apparel network marketing

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Li Quan-ming ; Coll. of Quartermaster Technol., Jilin Univ., Changchun, China ; Zhu Yi ; Xiao Xuan

E-commerce transactions in the present market play an increasingly large proportion, and apparel consumption in the e-era has great business opportunities, to make in-depth study of apparel network marketing is necessary. Compared to the traditional marketing model, apparel network marketing has an advantage in the operating cost, convenience, interactivity, etc., but there are many deficiencies: Virtual technical problems, after sales inconvenience and user information security weaknesses. Enterprises must make innovation in product development and virtual technology, improve the quality of network services and combine traditional marketing with network marketing, in order to ultimately achieve the desired effect of network marketing. So the enterprise wireless internet technology will provide the opportunity for the business of future.

Published in:

Management Science and Industrial Engineering (MSIE), 2011 International Conference on

Date of Conference:

8-11 Jan. 2011